10 Digital Marketing Jobs to Explore + How to Get Started

Key takeaways

• Working in digital marketing can be a rewarding career that combines creativity, strategic thinking, and marketing analytics.

• If you're interested in a digital marketing career, you can choose to specialize in a certain channel, like email or SEO, or develop more general knowledge that you can apply to a range of business needs.

• While it's possible to get started without a college degree, the vast majority of digital marketing specialists have at least a bachelor's.

Learn more about the different digital marketing jobs you can explore if you're interested in this area. Afterward, build your digital marketing knowledge with the Google Digital Marketing & E-commerce Professional Certificate.

10 digital marketing jobs 

There are numerous jobs to explore when you're interested in digital marketing. You can start in a specialist role, handling multiple functions, or consider a role more dedicated to a specific channel, such as an SEO writer. We've compiled a list of ten digital marketing jobs, ranging from entry-level to advanced, to consider.

For each one, we’ve included the total salary (base pay and additional pay, such as commission, profit sharing, or cash bonuses) based on information from Glassdoor as of October 2025. Use this list to help guide your job search.

1. Digital marketing specialist

Digital marketing specialists support their digital marketing managers and the larger team, conducting research and reporting findings to help craft effective digital marketing campaigns.

• Average total pay (US): $50,545

2. Content writer 

Content writers contribute blog posts, white papers, and multimedia assets to enhance engagement across digital marketing channels. This can be a great career to specialize in certain subject areas. Oftentimes, having expertise in a topic area can lead to higher salaries.

• Average total pay (US): $84,000

3. SEO writer

Similar to content writers, SEO writers create content designed to rank in major search engines, such as Google or Bing. In this role, you'll develop SEO content for websites, and you'll also need some technical SEO knowledge, such as conducting keyword research, updating existing content, and monitoring content rankings in search engine results.

• Average total pay (US): $67,000

4. Content creator

Content creators develop, produce, and distribute engaging multimedia content such as videos, images, podcasts, and social media posts across various platforms to attract, inform, and entertain target audiences while promoting brand awareness and audience engagement. Learn more about the different factors that can affect your content creator salary.

• Average total pay (US): $63,000

5. Social media specialist

Social media specialists create and publish social media content on behalf of an organization, maintain an organization's social media pages, track analytics, and build relationships with social media followers. 

• Average total pay (US): $57,470

6. SEO/SEM manager

Working as a manager, either of search engine optimization or search engine marketing, means researching and implementing methods to increase website traffic, monitoring competitor SEO/SEM strategies, refining a website’s keywords, layout, and content, and executing PPC (pay-per-click) techniques. 

• Average total pay (US): $115,113

7. Content manager

Content managers manage a team of content writers (and often editors). This includes setting the content strategy, gathering data about target markets, ensuring content adheres to company standards, reviewing for performance, and adjusting the strategy as needed.

• Average total pay (US): $74,057

8. Digital marketing analyst

A digital marketing analyst collects, analyzes, and interprets data from various online marketing channels to measure campaign performance, identify trends, and provide actionable insights that help optimize marketing strategies and improve ROI for businesses. Learn more about the factors that can influence your digital marketing analyst salary.

• Average total pay (US): $83,000

9. Digital marketing manager 

While the other managers on this list typically oversee one channel's performance, a digital marketing manager is responsible for successfully designing and implementing an organization’s entire digital marketing strategy, including managing marketing campaigns and evaluating performance.

• Average total pay (US): $124,134

10. Digital marketing director

At the director level, digital marketers oversee an organization’s entire digital marketing strategy, analyze the success of marketing campaigns, and stay up-to-date on marketing trends.

• Average total pay (US): $195,531

How to get a job in digital marketing 

Digital marketing is an in-demand field where marketers can utilize their creative and strategic thinking, leveraging the latest technologies to create value for brands. Follow these steps to get started on landing your first job.

1. Consider a degree.  

While a marketing degree may not be a requirement to qualify for an entry-level marketing job, you may need at least a bachelor's degree as you advance. According to Zippia, 76 percent of digital marketing specialists have a bachelor’s degree [1].

Taking courses in digital marketing can be a great way to acquire in-demand skills and earn a credential that employers value, whether or not you have a degree.

2. Build digital marketing skills. 

Build your technical marketing skills to strengthen your resume. Get a sense of what you'll need to know by reviewing digital marketing job descriptions for roles that interest you, and pay close attention to the "required skills" section. Then, prioritize the skills you want to focus on. 

ZipRecruiter’s Career Keyword Mapper, which tracks the top skills in job descriptions, indicates that digital marketers should prioritize the following skills [2]:  

• Social media marketing 

• Google Analytics

• Search engine marketing 

• Search engine optimization 

• Pay-per-click (PPC)

TIP: For each contract or freelance project you complete, ask clients for referrals and testimonials to keep up the momentum. Build a portfolio of your work to show potential employers.

3. Build a digital marketing portfolio.

An online portfolio makes it easy to showcase your digital marketing experience in a visually appealing manner. Basic portfolio components include: 

• An “About” section

• Samples of your work and/or case studies 

• Your contact information

There are several platforms for building a portfolio website available to us at a range of prices and offering a variety of features and templates, including: 

• Squarespace

• Weebly

• Wix 

4. Optimize your online presence. 

Your online presence is your personal brand and has the potential to express your values, interests, abilities, and what you can offer a potential employer. Here are five ways to optimize your online presence:

• Utilize your social media profiles to share content related to digital marketing and remove any outdated or irrelevant content that may hinder your job search.

• Shift social media content to posts about your industry, digital marketing trends in general, your experience, or create.

• Update your LinkedIn profile with your experience, education, and skills.

• Consider expanding your portfolio to include a more comprehensive website or blog.

• Link everything to your resume so potential employers can explore your online content. 

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