Marketing Collateral

Marketing Collateral is a collection of media materials used to support the sales of a product or service. Coursera's Marketing Collateral skill catalogue helps you create impactful, targeted, and persuasive marketing materials to support your business's sales and marketing initiatives. You'll learn how to design, craft and deploy various types of collateral such as brochures, sales letters, white papers, newsletters, presentations, and online ads. Additionally, you'll understand the strategic placement of these materials to engage customers, promote brand awareness, and drive sales. You'll also become familiar with the use of graphic design, copywriting, and digital tools to create compelling and effective marketing collateral.
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Results for "marketing collateral"

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Creative Design, Branding, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Account Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Collateral, Product Demonstration, Marketing Materials, Graphic Design, Photo Editing

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Process Design, Workflow Management, Graphic Design, Design Strategies, Customer Engagement, Graphic and Visual Design, Design, Digital Publishing, Marketing, Entrepreneurship, Business

    4.7
    Rating, 4.7 out of 5 stars
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Graphic Design, Aesthetics, Design Elements And Principles, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Infographics, Data Visualization, Process Flow Diagrams, Presentations, Content Creation, Marketing Collateral, Graphic Design, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Prospecting and Qualification, Responsible AI, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Persona Development, Business Modeling, Customer Analysis, Marketing Collateral, User Accounts, Collaborative Software, Strategic Thinking, Market Analysis, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours