A/B Testing

A/B Testing is a user experience research methodology that involves comparing two versions of a webpage or other product to determine which performs better. Coursera's A/B Testing skill catalogue teaches you about this crucial component of product development and optimization. You'll learn how to design, implement, and analyze A/B tests to make data-driven decisions and improve user engagement. Additionally, you'll gain an understanding of statistical analysis methods for interpreting test results, ethical considerations, and best practices for running successful tests. This skill is essential for roles such as product managers, UX designers, data scientists, and digital marketers.
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Explore the A/B Testing Course Catalog

  • Status: New
    Status: Preview

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, Advertising Campaigns, A/B Testing

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

  • Status: Preview

    Universidade de São Paulo

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

  • Status: New
    Status: Free Trial

    Skills you'll gain: Apache Spark, Generative AI, LLM Application, Large Language Modeling, Predictive Modeling, Matplotlib, Keras (Neural Network Library), Generative Model Architectures, Deep Learning, ChatGPT, OpenAI, Generative AI Agents, Tensorflow, Seaborn, A/B Testing, Statistical Modeling, Data Visualization, Regression Analysis, Big Data, Machine Learning

  • Status: Free Trial

    Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Supervised Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), A/B Testing, Statistical Analysis

  • Status: Free Trial

    Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

  • Status: Preview

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Decision Making, Statistical Methods, Big Data, Business Metrics, A/B Testing, Probability, Machine Learning

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Campaign Management, Data Presentation, Marketing, Digital Marketing, Business Metrics, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, Communication

  • Status: New

    Skills you'll gain: Generative AI, MLOps (Machine Learning Operations), Google Cloud Platform, Responsible AI, Predictive Modeling, Continuous Monitoring, Data Ethics, Machine Learning, A/B Testing

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment