Brand Marketing

Brand Marketing is a strategic approach to create a long-term value for a product or a service by promoting its unique identity and creating a deep connection with the audience. Coursera's Brand Marketing catalogue teaches you how to effectively build, manage and enhance a brand. You'll learn about the fundamentals of brand strategy, audience identification, brand positioning, and the use of data-driven decision making in branding. You'll also explore the role of storytelling in brand communication, the integration of social media in brand marketing, and the importance of brand equity. This learning will equip you to create impactful marketing campaigns that resonate with your target audience and drive brand growth.
7credentials
23courses

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Results for "brand marketing"

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Content, Drive Engagement, Social Media, Social Media Marketing, Social Media Strategy, Content Development and Management, Brand Marketing, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Data-Driven Decision-Making, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Real Time Data, Augmented and Virtual Reality (AR/VR), Forecasting, Content Management, Media Relations, Artificial Intelligence, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business

    2.3
    Rating, 2.3 out of 5 stars
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Product Promotion, Content Strategy, E-Commerce, Social Media Content, Strategic Partnership, Revenue Management, Social Media Strategy, Brand Marketing, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, New Business Development, Case Studies, Legal Research

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Business Analytics, Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing

    Beginner · Course · 1 - 4 Weeks