Commercialization

Commercialization is the process of introducing a new product or service to the market. Coursera's commercialization catalogue teaches you the essential skills to effectively navigate this process, from initial market research and analysis, through product development, to sales and marketing strategies. You'll learn about customer identification and segmentation, pricing strategies, distribution channels, and promotional techniques. Additionally, you'll gain insights into managing the life cycle of products and services, understanding the legal and ethical considerations, and leveraging business models for commercial success. Engage with this skill to bring your innovative ideas to life and drive growth in your business or startup.
9credentials
21courses

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Results for "commercialization"

  • Status: Free Trial

    Imperial College London

    Skills you'll gain: Intellectual Property, Presentations, Public Speaking, Innovation, Organizational Structure, Persuasive Communication, Healthcare Industry Knowledge, Entrepreneurship, Grant Applications, Commercialization, Fundraising, Market Analysis, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    71 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Innovation, Technical Product Management, Entrepreneurship, Market Analysis, Negotiation

    4.8
    Rating, 4.8 out of 5 stars
    738 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    SAE Institute México

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Amazon Web Services

    Skills you'll gain: Generative AI, Generative AI Agents, Amazon Bedrock, AI Product Strategy, Responsible AI, Application Development, Amazon Web Services, Data Governance, Commercialization, API Design, Cost Management, Artificial Intelligence, Personally Identifiable Information, Innovation, Compliance Management

    4.6
    Rating, 4.6 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Intellectual Property, Entrepreneurship, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy, Legal Risk, Commercialization, Branding, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Intellectual Property, Team Building, Biotechnology, Team Management, Financial Management, Entrepreneurship, Commercialization, New Business Development, Law, Regulation, and Compliance, Market Intelligence, Regulatory Requirements, Business Development, Strategic Partnership, Innovation

    Intermediate · Course · 1 - 3 Months