Lead Generation

Lead Generation is a fundamental practice in marketing and sales, focusing on capturing interest in a product or service for the purpose of developing a sales pipeline. Coursera's Lead Generation catalogue equips you with strategies to attract and convert strangers and prospects into potential customers. You'll learn the art of creating effective lead magnets, the technique of landing page optimization, the science of A/B testing and the strategic use of email marketing. From recognizing various lead generation channels such as content marketing, search engine optimization, and social media to using customer relationship management tools, you will gain a broad perspective on how to generate qualified leads that can convert into sales.
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Results for "lead generation"

  • Status: Free Trial

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

  • Status: Free Trial

    Skills you'll gain: Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Inside Sales, Sales Strategy, Lead Generation, Sales Development, Employee Onboarding, Service Level Agreement, Sales Pipelines, Sales Prospecting, Sales, Employee Coaching, Target Audience, Customer Success Management

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Sales Development, Lead Generation, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Emotional Intelligence, Sales Strategy, Sales Training, Sales Presentations, Target Audience, Sales Process, Empathy, Rapport Building, Active Listening, Value Propositions

  • Status: Free Trial

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, Employee Training

  • Status: Free Trial

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Sales Training, Sales Strategy, Sales Pipelines, Sales Process, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Sales Operations, Selling Techniques

  • Status: Preview

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

  • Status: Free Trial

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft Office, Customer experience improvement, Generative AI, Business Process Automation, Sales Process, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Security Information and Event Management (SIEM), Responsible AI, Critical Thinking

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Sales Management, Generative AI, Artificial Intelligence, OpenAI, ChatGPT, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Operations, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Order Management, Product Knowledge, B2B Sales, Customer Support, Sales, Management Reporting

  • Status: New

    Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Lead Generation, Time Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Interpersonal Communications, Productivity, Technical Sales, Cultural Diversity, Interviewing Skills, Salesforce, Storytelling