Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.
4credentials
28courses

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Explore the Product Marketing Course Catalog

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Health Care

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

  • Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Data Visualization, Data Presentation, Marketing Analytics, Product Marketing, Statistical Machine Learning, Marketing Management, Dashboard, Data Cleansing, Matplotlib, Advertising, Time Series Analysis and Forecasting, Forecasting, Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling

  • Status: Free Trial

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • Status: Free Trial

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

  • Status: Free

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Ideation, Productivity Software, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Forecasting, Financial Data, Packaging and Labeling, Financial Analysis

  • Status: Free Trial

    Skills you'll gain: Case Studies, Market Research, Marketing Planning, Market Analysis, Strategic Marketing, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Plan Execution, Marketing Strategy and Techniques, Target Market, Product Marketing, Marketing Communications, Hotels and Accommodations, Return On Investment

  • Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

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Gain the knowledge and skills you need to advance.

  • This role has a £59,929 median salary ¹.

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £59,929 median salary ¹.

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