Promotional strategies are marketing techniques for reaching out to potential customers and persuading them to try or buy products or services. Coursera's promotional strategies catalogue helps you create, implement and assess effective marketing strategies. You'll learn how to understand customer behavior, craft compelling messages, choose the right promotional channels, and measure the success of your strategies. Gain valuable insights into branding, digital marketing, public relations, event marketing, and sales promotions to effectively communicate your value proposition to your targeted audience and drive business growth.