Lead Generation

Lead Generation is a fundamental practice in marketing and sales, focusing on capturing interest in a product or service for the purpose of developing a sales pipeline. Coursera's Lead Generation catalogue equips you with strategies to attract and convert strangers and prospects into potential customers. You'll learn the art of creating effective lead magnets, the technique of landing page optimization, the science of A/B testing and the strategic use of email marketing. From recognizing various lead generation channels such as content marketing, search engine optimization, and social media to using customer relationship management tools, you will gain a broad perspective on how to generate qualified leads that can convert into sales.
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Results for "lead generation"

  • Status: Preview

    Simplilearn

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Salesforce, Data Security, Customer Relationship Management (CRM) Software, Customer Engagement, Role-Based Access Control (RBAC), Customer Service, Data Maintenance, Business Reporting, Data Management, Workflow Management, Data Integrity, Lead Generation, Business Process Automation, Cloud Computing, Automation, Operational Efficiency

  • Status: Free Trial

    Skills you'll gain: Sales Strategy, Lead Generation, Prospecting and Qualification, Sales Enablement, Sales Development, Sales Pipelines, Sales Process, Sales, Sales Management, Data-Driven Decision-Making, Inside Sales, Generative AI Agents, AI Personalization, HubSpot CRM, Business Process Automation, Automation, Customer Data Management

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

  • Status: Free Trial

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia, Writing

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

  • Status: Free

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Prospecting and Qualification, Responsible AI, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

  • Status: Preview

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

  • Status: Free Trial

    Skills you'll gain: Lead Generation, Sales Process, Customer Acquisition Management, Real Estate Sales, Real Estate Transactions, Showrooms, Sales Prospecting, Customer Relationship Building, Sales Presentation, Selling Techniques, Property and Real Estate, Customer experience improvement, Contract Management, Contract Negotiation, Negotiation, Needs Assessment

  • Coursera Project Network

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Dashboard, Cloud-Based Integration

  • Status: New
    Status: Free Trial

    Skills you'll gain: Closing (Sales), Sustainable Business, Sales, Customer Relationship Building, Sales Strategy, Persuasive Communication, Emotional Intelligence, Influencing, Job Analysis, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Public Speaking, Sales Prospecting, Negotiation, Account Management, Customer Relationship Management, Lead Generation, Digital Content