The language used throughout the course, in both instruction and assessments.

Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Generative AI Agents, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, AI Product Strategy, Keyword Research, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI Agents, Generative AI, Productivity, AI Personalization, Workflow Management, No-Code Development, Responsible AI, Risk Management, Large Language Modeling, ChatGPT, AI Product Strategy, Training Programs, Personalized Service, Customer Service, LLM Application, Customer experience improvement, Artificial Intelligence, Innovation
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis
Intermediate · Course · 1 - 3 Months

Khalifa University
Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, Data Management, AI Personalization, Sales Enablement, Feature Engineering, Data Governance, Responsible AI, Data Quality, Strategic Decision-Making, Data-Driven Decision-Making, Customer Data Management, Data Ethics, Business Intelligence, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Machine Learning, Reinforcement Learning, Natural Language Processing
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Ideation, Verification And Validation, LLM Application, Productivity, OpenAI, AI Personalization, Responsible AI, Personalized Service, Large Language Modeling, Artificial Intelligence, Risk Management Framework, Artificial Intelligence and Machine Learning (AI/ML), Expense Management, Creative Thinking, Productivity Software, Creative Problem-Solving
Beginner · Specialization · 1 - 3 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Workflow Management, Marketing, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation
Beginner · Specialization · 1 - 3 Months

Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

AI Business School
Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Responsible AI, Risk Management, HR Tech, ChatGPT, Generative AI Agents, Risk Analysis, Human Resources, Large Language Modeling, Human Resource Strategy, Productivity, Artificial Intelligence, LLM Application, Business Process Automation, Innovation, Content Creation, Business Analysis, Ideation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Interviewing Skills, Applicant Tracking Systems, Communication, Google Gemini, Professional Development, LinkedIn, Value Propositions, Business Writing, LLM Application, Adaptability, Google Sheets, AI Personalization, Generative AI, Resourcefulness, Timelines, Personal Attributes, Professional Networking
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Generative AI, AI Personalization, ChatGPT, OpenAI, Personalized Service, Artificial Intelligence, Responsible AI, Prompt Engineering, LLM Application, Expense Management, Productivity Software, Verification And Validation, Travel Arrangements, Expense Reports, Test Case, Scenario Testing
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Business Process Modeling, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Google Gemini, Process Analysis, AI Product Strategy, ChatGPT, Market Opportunities, Scalability, Product Management, Business Strategy, Innovation, Product Development, AI Personalization, Product Requirements, Product Knowledge
Intermediate · Specialization · 1 - 4 Weeks

Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Customer Retention, Loyalty Programs, Customer Acquisition Management, Customer Engagement, Responsible AI, Customer experience strategy (CX), Customer Success Management, Customer Service, Generative AI, Customer Support, AI Personalization, ChatGPT, Customer Analysis, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
Intermediate · Specialization · 1 - 3 Months