Lead Generation

Lead Generation is a fundamental practice in marketing and sales, focusing on capturing interest in a product or service for the purpose of developing a sales pipeline. Coursera's Lead Generation catalogue equips you with strategies to attract and convert strangers and prospects into potential customers. You'll learn the art of creating effective lead magnets, the technique of landing page optimization, the science of A/B testing and the strategic use of email marketing. From recognizing various lead generation channels such as content marketing, search engine optimization, and social media to using customer relationship management tools, you will gain a broad perspective on how to generate qualified leads that can convert into sales.
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Results for "lead generation"

  • Coursera Instructor Network

    Skills you'll gain: Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Process, Sales Management, Customer Retention, Sales Strategy, Prospecting and Qualification, Process Optimization, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Lead Generation, Email Automation, No-Code Development, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    320 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization, Sales Training

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Product Strategy, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    9.9K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial

    Keller Williams

    Skills you'll gain: Lead Generation, Administrative Support, Real Estate, Office Management, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Database Management, Customer Acquisition Management, Sales Management, Client Services, Real Estate Transactions, Organizational Skills, Sales Prospecting, Sales Presentation, Contract Negotiation, Interpersonal Communications, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    185 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Preview

    Simplilearn

    Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Customer Retention, Customer Relationship Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Salesforce

    Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    375 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

    4
    Rating, 4 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Marketing Materials

    4.6
    Rating, 4.6 out of 5 stars
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Starweaver

    Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, MarTech, Marketing Analytics, Customer Engagement, Lead Generation, Customer experience improvement, Customer Retention, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Instructor Network

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    240 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours