Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
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30courses

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Results for "go to market strategy"

  • Status: New
    Status: Free Trial

    Skills you'll gain: Capital Markets, Investment Banking, Go To Market Strategy, Financial Market, Business Valuation, Underwriting, Market Dynamics, Price Negotiation, Due Diligence, Strategic Thinking, Corporate Finance, Compliance Management, Financial Regulation

  • Status: New
    Status: Free Trial

    University of Minnesota

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Growth Strategies, Entrepreneurship, Diversity and Inclusion, Team Building, Culture Transformation, Governance, Business Risk Management, Key Performance Indicators (KPIs), Corporate Strategy, Employee Onboarding, Go To Market Strategy, Risk Management, Sales Management, Compliance Management, Product Management, Case Studies, Sales Strategy, New Business Development, Product Development, Leadership

  • Status: Free

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Game Theory, Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Opportunities, Go To Market Strategy, Market Dynamics, New Product Development, Market Analysis, Product Design, Innovation

  • Status: Preview

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

  • Status: Preview

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Communication, Persona Development, Customer Analysis, Financial Statements, Business Strategy, Innovation, Technical Management, Market Research

  • Status: Free Trial

    Skills you'll gain: Product Management, Product Lifecycle Management, Product Development, Go To Market Strategy, Agile Methodology, Market Research

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Entrepreneurship, Go To Market Strategy, Business Planning, New Business Development, Sales Presentations, Financial Forecasting, Entrepreneurial Finance, Business Strategies, Growth Strategies, Business Development, Presentations, Business, Financial Modeling, Business Modeling, Cash Flow Forecasting, Revenue Forecasting, Customer Acquisition Management, Management Training And Development, Team Management, Financial Planning