Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
9credentials
30courses

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Results for "go to market strategy"

  • Status: Free Trial

    Skills you'll gain: Entrepreneurship, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Ideation, Business Modeling, Business Strategies

  • Status: Free Trial

    Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Cash Flow Forecasting, New Product Development

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Free Trial

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

  • Status: Free Trial

    Skills you'll gain: Growth Strategies, Entrepreneurship, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, New Business Development, Product Development, Operational Efficiency, Product Strategy, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Customer Insights, Leadership and Management, Fundraising

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), User Research, User Feedback, Continuous Improvement Process, Analysis

  • Status: Free

    Skills you'll gain: Workflow Management, Go To Market Strategy, AI Product Strategy, Project Management Software, Scheduling, Organizational Skills, Marketing Strategies, Marketing, Content Creation, Project Management, Digital Marketing, ChatGPT, Automation, Artificial Intelligence

  • Status: New
    Status: Preview

    Skills you'll gain: AI Product Strategy, Generative AI, New Product Development, Product Development, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Technology Roadmaps, User Feedback, Competitive Analysis, Market Research, Strategic Thinking, Market Intelligence

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation