Account Strategy

Account Strategy is a decisive approach towards managing customer interactions, aimed at maximizing sales, customer satisfaction, and customer retention. Coursera's Account Strategy catalogue provides you with the insights and methods for managing key accounts, strategic sales planning, and customer relationship management effectively. You'll learn about elements such as value proposition, strategic account planning, negotiation techniques, and managing long-term customer relationships. Skill up to become an invaluable asset to any sales or marketing team by mastering techniques like SWOT analysis, portfolio management, and influential communication.