Marketing Materials

Marketing Materials are the tools and resources used to promote and advertise a product, service, or brand. Coursera's Marketing Materials catalogue equips you with the knowledge and skills needed to create compelling, effective promotional content. You'll learn about the components of a successful marketing strategy, from designing eye-catching visuals and writing persuasive copy, to leveraging both traditional and digital channels for maximum reach. Whether you're creating brochures, email campaigns, social media ads, or video content, you'll gain the expertise to craft marketing materials that resonate with your target audience and drive business growth.
4credentials
16courses

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Results for "marketing materials"

  • Status: Free Trial

    Adobe

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding

    4.7
    Rating, 4.7 out of 5 stars
    244 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Business Writing, Music, Content Creation, Branding, Target Audience, Communication, Aesthetics, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Meta

    Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of Washington

    Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Marketing Materials, English Language

    4.8
    Rating, 4.8 out of 5 stars
    770 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Email Automation, Generative AI, ChatGPT, Responsible AI, Automation, Workflow Management, AI Product Strategy, Report Writing, Digital Transformation, Marketing Materials, Team Management, AI Personalization, Generative AI Agents, Productivity, Innovation, Operational Efficiency, Performance Reporting, Customer Support

    4.4
    Rating, 4.4 out of 5 stars
    364 reviews

    Intermediate · Specialization · 1 - 3 Months

What brings you to Coursera today?

  • Coursera Project Network

    Skills you'll gain: Email Marketing, Advertising Mail, Direct Marketing, Campaign Management, Marketing Materials, Marketing, Digital Marketing, Target Audience, Registration, Design, Business

    4.5
    Rating, 4.5 out of 5 stars
    374 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    30 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Meeting Facilitation, Business Writing, English Language, Negotiation, Active Listening, Business Correspondence, Marketing Materials, Verbal Communication Skills, Business Communication, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Vocabulary, Marketing Communications, Concision, Product Planning, Forecasting, Marketing Budgets

    4.7
    Rating, 4.7 out of 5 stars
    46 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Coursera Instructor Network

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business

    4.6
    Rating, 4.6 out of 5 stars
    18 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    229 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Infographics, Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Digital Design, Productivity, Color Theory, Presentations, Digital Content, Organizational Skills, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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Leading partners

  • University of Colorado Boulder
  • Arizona State University
  • Microsoft
  • Adobe
  • Automatic Data Processing, Inc. (ADP)
  • Dubai College of Tourism
  • HubSpot Academy
  • Meta