Qualitative Research

Qualitative Research is a method of inquiry that focuses on understanding human behavior and the reasons that govern such behavior. Coursera's Qualitative Research catalogue teaches you the fundamental approaches and techniques used in this type of research. You'll learn how to design and conduct qualitative studies, analyze and interpret data, and present your findings in a meaningful way. This skill is crucial for various fields such as sociology, psychology, market research, and user experience, where understanding the 'why' behind human actions is key. You'll also learn about different qualitative research methods like interviews, focus groups, ethnography, and case studies, and how to choose the right method for your research question.
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Explore the Qualitative Research Methods Course Catalog

  • Status: Free Trial

    University of Amsterdam

    Skills you'll gain: Qualitative Research, Interviewing Skills, Social Sciences, Research, Research Methodologies, Data Collection, Surveys, Research Design, Research Reports, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    1.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Consumer Behaviour, Report Writing, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    466 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    American Psychological Association

    Skills you'll gain: Qualitative Research, Interviewing Skills, Case Studies, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Psychology, Cultural Diversity, Analytical Skills, Anthropology

    4.7
    Rating, 4.7 out of 5 stars
    67 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview

    University of London

    Skills you'll gain: Research Methodologies, Research Design, Research, Surveys, Research Reports, Qualitative Research, Writing, Ethical Standards And Conduct, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    8.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Amsterdam

    Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Research Design, Sampling (Statistics), Research Reports, Science and Research, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Statistics, Regression Analysis, Statistical Inference, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    7.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

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  • Status: Free Trial

    University of Michigan

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, User Interface (UI)

    4.7
    Rating, 4.7 out of 5 stars
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Michigan

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Surveys, Survey Creation, Data Collection, Statistical Analysis, Interviewing Skills, Research Design, STATA (Software), R (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview

    Johns Hopkins University

    Skills you'll gain: Clinical Research, Qualitative Research, Data Synthesis, Scientific Methods, Research Methodologies, Data Collection, Quantitative Research, Risk Analysis, Statistical Methods, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    3.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    American Psychological Association

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    177 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Erasmus University Rotterdam

    Skills you'll gain: Scientific Methods, Surveys, Research, Research Methodologies, Data Collection, Research Design, Data Analysis, Qualitative Research, Social Sciences, Experimentation, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    229 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    Vanderbilt University

    Skills you'll gain: Large Language Modeling, Responsible AI, LLM Application, Decision Making, Team Management, Resource Allocation, Generative AI, Qualitative Research, Prompt Engineering, Analysis, Communication, Project Management, Data Ethics, Data-Driven Decision-Making, Data Storytelling, Data Visualization

    2.9
    Rating, 2.9 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 3 Months

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Leading partners

  • Universidad Nacional Autónoma de México
  • University of Amsterdam
  • University of Michigan
  • Imperial College London
  • American Psychological Association
  • Johns Hopkins University
  • University of California, Davis
  • University of Pennsylvania