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Marketing Courses

Study marketing courses on strategy, digital media, and consumer behavior. Build skills for careers in advertising and brand management.

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Find the best Marketing course for your goals

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Promotional Strategies, Market Opportunities, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    445 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Social Media Marketing in Practice

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    581 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Paid media, Social Media Management, Social Media, Social Media Marketing, Target Audience, Marketing Analytics, Content Creation, Social Media Strategy, Social Media Campaigns, Instagram, Persona Development, Advertising Campaigns, Marketing Effectiveness, Advertising, Marketing Budgets, Smart Goals, Campaign Management, Key Performance Indicators (KPIs), Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Marketing Specialist

    Skills you'll gain: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    138 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Campaigns, Consumer Behaviour, Influencing, Content Creation, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

Marketing learners also search

product marketing
content marketing
digital marketing
marketing management
marketing strategy
marketing fundamentals
internet marketing
online marketing
1234…180

In summary, here are 10 of our most popular marketing courses

  • Introduction to Marketing: University of Pennsylvania
  • Google Digital Marketing & E-commerce: Google
  • Business and Marketing Strategies: University of London
  • Marketing Analytics Foundation: Meta
  • Social Media Marketing in Practice: Digital Marketing Institute
  • Marketing Strategy: Illinois Tech
  • Meta Social Media Marketing: Meta
  • Think Outside the Inbox: Email Marketing: Google
  • Marketing Strategy: IE Business School
  • Adobe Marketing Specialist: Adobe

Frequently Asked Questions about Marketing

Browse the marketing courses below—popular starting points on Coursera.

  • Foundations of Digital Marketing and E-commerce: Google
  • Google Digital Marketing & E-commerce: Google
  • Introduction to Marketing: University of Pennsylvania
  • The Strategy of Content Marketing: University of California, Davis
  • Marketing Strategy: Illinois Tech
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Attract and Engage Customers with Digital Marketing: Google
  • Marketing Analytics Foundation: Meta‎

Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:

  • Core concepts in digital marketing, including SEO, social media, and content marketing
  • Strategic tools and frameworks for marketing analysis and decision-making
  • Techniques for crafting compelling branding strategies
  • Insights into consumer behavior and market research methodologies
  • Practical applications of marketing automation and customer relationship management (CRM) tools
  • Skills to evaluate and utilize emerging marketing technologies
  • Ethical and sustainable marketing practices ‎

Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary:

  • Beginners can start with introductory courses that provide a solid foundation in basic marketing principles.
  • Intermediate learners can focus on specific marketing channels or techniques.
  • Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.‎

Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials:

  • Professional certificates in areas such as digital marketing and marketing analytics.
  • Course-specific certificates that focus on specialized topics within marketing.
  • Certifications in partnership with well-known academic and industry leaders.‎

Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities:

  • Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns
  • Content Strategist, developing engaging content aligned with business goals
  • SEO Specialist, optimizing web content to increase traffic and engagement
  • Digital Marketing Analyst, using data to refine marketing strategies
  • Brand Manager, stewarding a brand to maintain and grow its presence in the market‎
This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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