Commercialization

Commercialization is the process of introducing a new product or service to the market. Coursera's commercialization catalogue teaches you the essential skills to effectively navigate this process, from initial market research and analysis, through product development, to sales and marketing strategies. You'll learn about customer identification and segmentation, pricing strategies, distribution channels, and promotional techniques. Additionally, you'll gain insights into managing the life cycle of products and services, understanding the legal and ethical considerations, and leveraging business models for commercial success. Engage with this skill to bring your innovative ideas to life and drive growth in your business or startup.
9credentials
22courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "commercialization"

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions

  • Status: Free Trial

    University of Minnesota

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Leadership Development, Health Care Administration, Managed Care, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Hospital Experience, Pharmaceuticals, Organizational Structure, Market Opportunities, Medical Equipment, Health Care

  • Status: Free Trial

    University of California San Diego

    Skills you'll gain: Drug Development, Clinical Trials, Clinical Research, Pre-Clinical Development, Good Clinical Practices (GCP), Regulatory Affairs, Pharmacology, Regulatory Compliance, Commercialization, Patient Safety

  • Status: Free Trial

    Imperial College London

    Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Feasibility Studies, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Strategic Communication, Health Care, Organizational Change, Health Technology, Entrepreneurship, Public Health

  • Status: New
    Status: Free Trial

    Skills you'll gain: Generative AI, Generative AI Agents, Amazon Bedrock, AI Product Strategy, Responsible AI, Application Development, Amazon Web Services, Data Governance, Commercialization, API Design, Cost Management, Artificial Intelligence, Personally Identifiable Information, Innovation, Compliance Management

  • Status: Preview

    Skills you'll gain: New Product Development, Design Thinking, Innovation, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Product Improvement, Needs Assessment, Solution Design, Commercialization, Market Trend, Emerging Technologies

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

  • Status: Preview

    Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

  • Status: Preview

    Skills you'll gain: Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

  • Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Commercialization, Transportation Operations, Resource Utilization, Sustainable Development, Medical Science and Research, Environment and Resource Management, Sustainable Technologies, Strategic Planning, Medical Equipment and Technology, Strategic Partnership, Physical Science, Market Opportunities, Science and Research, Laboratory Research, Environmental Science, Research, Engineering, Scientific, and Technical Instruments

  • Status: Free Trial

    Skills you'll gain: Entrepreneurship, Commercialization, Design Thinking, Innovation, Presentations, Market Opportunities, Ideation, Product Development, Solution Design, Customer Insights

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • University of Maryland, College Park
  • Imperial College London
  • SkillUp
  • Technical University of Munich (TUM)
  • University of California San Diego
  • University of Minnesota
  • Amazon Web Services
  • Arizona State University