Marketing Automation

Marketing Automation is a technology platform designed to help marketers streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and revenue growth. Coursera's Marketing Automation catalogue teaches you about the strategic implementation of software, technologies, and services to manage and automate repetitive marketing tasks. You'll learn everything from lead generation, segmentation, lead nurturing and scoring, to customer lifecycle marketing, cross-sell and upsell, customer retention, and marketing ROI measurement. Gain practical knowledge in tools like email automation, customer relationship management (CRM), web personalization, and social media marketing management to boost your marketing performance and efficiency.
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38courses

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Explore the Marketing Automation Course Catalog

  • Status: Preview

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administration, Marketing Automation, Content Development and Management, Marketing, Automation

  • Coursera Project Network

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Video Production, Digital Content, Advertising, Marketing, Branding

  • Status: New
    Status: Free Trial

    AI Business School

    Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Workflow Management, Marketing, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

  • Status: New
    Status: Preview

    Skills you'll gain: Generative AI Agents, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Tool Calling, Anthropic Claude, ChatGPT, Automation, Leadership, Responsible AI, Marketing Automation, Business Solutions, Solution Design, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, Technology Strategies, IT Automation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Project Design, Artificial Intelligence, Marketing Automation, Marketing, Brainstorming, Marketing Analytics, Workflow Management, Content Creation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, UI Components, Data Validation, Search Engine Optimization, Web Applications, JavaScript Frameworks, Back-End Web Development, Authentications, User Interface (UI), React.js, E-Commerce, PostgreSQL, Web Development Tools, Dashboard, TypeScript, Marketing Automation, Product Improvement

  • Status: New
    Status: Free Trial

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

  • Status: Free Trial

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation