Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. Coursera's SEM catalogue teaches you how to effectively optimize and advertise your website through search engines like Google, Bing, and Yahoo. You'll learn about keyword research, pay-per-click advertising, search engine algorithms, and the role of landing pages in digital marketing. Additionally, you'll understand how to measure and analyze the performance of your SEM campaigns, and how to continuously improve them for higher visibility and conversion rates. The skills learned will be invaluable for digital marketers, SEO specialists, or anyone looking to increase their website's visibility and traffic.
17credentials
1online degree
32courses

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Explore the Search Engine Marketing Course Catalog

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • Status: Free Trial

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

  • Status: Free Trial

    Skills you'll gain: Paid media, Email Marketing, Social Media Strategy, Google Ads, Social Media, Social Media Marketing, Search Engine Optimization, Content Creation, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce

  • Status: Free Trial

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

  • Status: Free Trial

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management

  • Status: Preview

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

  • Status: New
    Status: Preview

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

  • Status: Preview

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

Related roles

Gain the knowledge and skills you need to advance.

  • This role has a £30,392 median salary ¹.

    description:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a £30,392 median salary ¹.

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