Value Propositions

Value Propositions are a clear statement that explains how your product solves customers’ problems, delivers specific benefits, and tells the customer why they should buy from you and not from the competition. Coursera's Value Propositions catalogue teaches you how to design, analyze, and implement powerful value propositions. You'll learn how to skillfully articulate advantages of a product or service, understand customer needs and pain points, and design compelling value propositions to influence decision-making. As you build this strategic marketing skill, you'll be better equipped to drive business growth, enhance customer satisfaction, and make your product or service stand out in a competitive market.
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Results for "value propositions"

  • Status: New
    Status: Free Trial

    Skills you'll gain: Communication, Professional Development, Google Gemini, LinkedIn, Value Propositions, Interviewing Skills, Adaptability, Professional Networking, AI Personalization, Resourcefulness

  • Status: Free Trial

    Universidad de Palermo

    Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Closing (Sales), Value Propositions, Selling Techniques, Sales Presentation, Technical Sales, Inside Sales, Sales Strategy, Sales Process, Sales, Business Communication, Outside Sales, Customer Service

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

  • Status: Free Trial

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Sales Process, Closing (Sales), Value Propositions, Active Listening, Selling Techniques, Sales Presentation, Prospecting and Qualification, Digital Transformation, Business Communication, Technical Sales, Data Centers, Inside Sales, Customer Relationship Building, Sales Strategy, Sales, Customer Insights, Interviewing Skills, Data Storage Technologies, Outside Sales

  • Status: Free Trial

    Technion - Israel Institute of Technology

    Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Business Strategy

  • Status: New
    Status: Free Trial

    Skills you'll gain: Due Diligence, Strategic Partnership, Negotiation, Environmental Social And Corporate Governance (ESG), Value Propositions, Fundraising, Entrepreneurship, Storytelling, Presentations, Investments, Business Development, Entrepreneurial Finance, Investment Management, Capital Markets, Financial Market, Finance, International Finance, Financial Management, Business Strategy, Business Management

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sales Presentation, Overcoming Objections, Value Propositions, Presentations, Sales, Sales Process, Persuasive Communication, Influencing, Negotiation, Communication, Public Speaking, Interviewing Skills, Customer Insights, Rapport Building

  • Status: New
    Status: Free Trial

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

  • Status: Preview

    Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis

  • Status: Free Trial

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)