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Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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Explore the Customer Analytics Course Catalog

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Business Analytics, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    992 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Pipelines, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Analytics, Personalized Service, Data Management, Predictive Analytics, Data-Driven Decision-Making, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    People Analytics

    Skills you'll gain: People Analytics, Talent Management, Human Resources Management and Planning, Workforce Planning, Collaboration, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Analytics, Employee Retention, Data Analysis, Employee Performance Management, Performance Management, Predictive Analytics, Network Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    ROI-Driven Digital Marketing Analytics

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Analyzing and Visualizing Data in Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    369 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Key Performance Indicators (KPIs), Employee Surveys, Performance Measurement, Human Resources Management and Planning, Data Analysis Software, Microsoft Excel, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenerativeAI for Customer Success

    Skills you'll gain: Customer Success Management, Generative AI Agents, Customer Service, Customer experience improvement, AI Personalization, Customer Engagement, Client Support, Personalized Service, LLM Application, Business Process Automation, Business Ethics, Information Privacy, Systems Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    37 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analytics Capstone: Complete a Case Study

    Skills you'll gain: LinkedIn, Data Analysis, Data Processing, Spreadsheet Software, Case Studies, Google Sheets, Analysis, Analytical Skills, Interviewing Skills, Data Storytelling, Data Visualization Software, Business Analytics, Artificial Intelligence, Portfolio Management, Data Cleansing, Data Visualization, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    GenAI for Customer Journey Mapping

    Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Persona Development, Design Thinking, Predictive Analytics, Artificial Intelligence, Analysis, Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Data Analytics for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Ethics, Predictive Modeling, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Advanced Analytics, Customer experience strategy (CX), Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular customer analytics courses

  • Introduction to Data Analytics: Meta
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Customer Data, Analytics, and Segmentation: Microsoft
  • People Analytics: University of Pennsylvania
  • ROI-Driven Digital Marketing Analytics: Simplilearn
  • Analyzing and Visualizing Data in Looker: Google Cloud
  • Human Resources Analytics: University of California, Irvine
  • GenerativeAI for Customer Success: Coursera Instructor Network
  • Google Data Analytics Capstone: Complete a Case Study: Google
  • Analytics, ROI, and Evaluation: Simplilearn

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