Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
9credentials
30courses

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Results for "go to market strategy"

  • Status: Free Trial

    Skills you'll gain: Growth Strategies, Entrepreneurship, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, New Business Development, Product Development, Operational Efficiency, Product Strategy, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Customer Insights, Leadership and Management, Fundraising

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

  • Status: Free Trial

    Skills you'll gain: Product Management, Product Lifecycle Management, Product Development, Go To Market Strategy, Agile Methodology, Market Research

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Free Trial

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies

  • Status: New
    Status: Preview

    Skills you'll gain: AI Product Strategy, Generative AI, New Product Development, Product Development, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Technology Roadmaps, User Feedback, Competitive Analysis, Market Research, Strategic Thinking, Market Intelligence

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Status: Preview

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation

  • Status: Free Trial

    Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Employee Onboarding, Compliance Management, Go To Market Strategy, Entrepreneurship, Recruitment Strategies, Employee Retention, Organizational Leadership, Leadership and Management, Business Strategy

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis