Lead Generation

Lead Generation is a fundamental practice in marketing and sales, focusing on capturing interest in a product or service for the purpose of developing a sales pipeline. Coursera's Lead Generation catalogue equips you with strategies to attract and convert strangers and prospects into potential customers. You'll learn the art of creating effective lead magnets, the technique of landing page optimization, the science of A/B testing and the strategic use of email marketing. From recognizing various lead generation channels such as content marketing, search engine optimization, and social media to using customer relationship management tools, you will gain a broad perspective on how to generate qualified leads that can convert into sales.
14credentials
52courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "lead generation"

  • Status: Preview

    Simplilearn

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

  • Status: Preview

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft Office, Customer experience improvement, Generative AI, Business Process Automation, Sales Process, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Security Information and Event Management (SIEM), Responsible AI, Critical Thinking

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Sales Management, Generative AI, Artificial Intelligence, OpenAI, ChatGPT, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making

  • Status: Free Trial

    Skills you'll gain: Sales Development, Customer Engagement, Responsible AI, Lead Generation, Sales Enablement, Generative AI Agents, Sales Management, Customer experience improvement, Sales Prospecting, Productivity Software, Sales, Data Ethics

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

  • Status: Free Trial

    Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Operations, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Order Management, Product Knowledge, B2B Sales, Customer Support, Sales, Management Reporting

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Sales Development, Lead Generation, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Emotional Intelligence, Sales Strategy, Sales Training, Sales Presentations, Target Audience, Sales Process, Empathy, Rapport Building, Active Listening, Value Propositions

  • Status: Free Trial

    Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

  • Status: Free Trial

    Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Lead Generation, Time Management, Active Listening, Customer Relationship Management (CRM) Software, Enthusiasm, Constructive Feedback, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Interpersonal Communications, Productivity, Technical Sales, Cultural Diversity, Interviewing Skills, Salesforce, Storytelling

  • Status: Free Trial

    Skills you'll gain: Sales Strategy, Lead Generation, Prospecting and Qualification, Sales Enablement, Sales Development, Sales Pipelines, Sales Process, Sales, Sales Management, Data-Driven Decision-Making, Inside Sales, Generative AI Agents, AI Personalization, HubSpot CRM, Business Process Automation, Automation, Customer Data Management