Marketing Communications

Marketing Communications is a strategic approach used by companies to engage with their target audience using different promotional methods. Coursera's Marketing Communications catalogue helps you understand and apply various marketing strategies and tactics to effectively communicate a brand's value proposition. You'll learn about the key components of a marketing communication plan, including advertising, brand positioning, PR, digital marketing, and social media engagement. Furthermore, the course dives into contemporary topics such as influencer marketing, content creation, SEO, SEM, and data-driven marketing. Knowledge of these skills will empower you to craft compelling narratives that resonate with consumers and drive business growth.
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Results for "marketing communications"

  • Status: Free Trial

    Copenhagen Business School

    Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion

  • Status: Preview

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

  • Status: Preview

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • Status: Free Trial

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Communication Strategies, Branding, Writing

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Purchasing, Meeting Facilitation, Business Writing, Active Listening, Business Correspondence, Marketing Materials, English Language, Business Communication, Verbal Communication Skills, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Marketing Communications, Concision, Business Management, Influencing, Report Writing, Auditing

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management