Marketing Automation

Marketing Automation is a technology platform designed to help marketers streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and revenue growth. Coursera's Marketing Automation catalogue teaches you about the strategic implementation of software, technologies, and services to manage and automate repetitive marketing tasks. You'll learn everything from lead generation, segmentation, lead nurturing and scoring, to customer lifecycle marketing, cross-sell and upsell, customer retention, and marketing ROI measurement. Gain practical knowledge in tools like email automation, customer relationship management (CRM), web personalization, and social media marketing management to boost your marketing performance and efficiency.
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38courses

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Explore the Marketing Automation Course Catalog

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Google Ads, Online Advertising, Search Engine Optimization, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Keyword Research, Target Audience, Bidding

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • Status: Free Trial

    Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Marketing Automation, Social Media, Customer Insights, Business Ethics, Predictive Analytics

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft Office, Customer experience improvement, Generative AI, Business Process Automation, Sales Process, Customer Service, Marketing Analytics, Return On Investment, Automation, Lead Generation, Security Information and Event Management (SIEM), Responsible AI, Critical Thinking

  • Status: Free Trial

    Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

  • Status: Preview

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Marketing Analytics, Strategic Thinking

  • Status: Free Trial

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising

  • Status: Free

    Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management

  • Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation