Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.
19credentials
3online degrees
64courses

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Results for "marketing planning"

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization

  • Status: Preview

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Presentations, Marketing Planning, Oral Expression, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Recruitment, Adaptability, Communication, Writing

  • Status: Free Trial

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, English Language, Business Communication, Marketing Budgets, Business Planning, Negotiation, Selling Techniques, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing

  • Status: Free Trial

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Marketing Planning, Branding, Value Propositions, Brand Strategy, Business Strategy, Consumer Behaviour, Market Analysis, Digital Marketing

  • Skills you'll gain: Strategic Marketing, Marketing, Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Decision-Making, Enterprise Resource Planning, Marketing Management, Human Resources Management and Planning, Talent Management, Organizational Strategy, Strategic Leadership, Performance Measurement, Technology Strategies, Branding, Marketing Strategies, Business Technologies, Customer Relationship Management, Marketing Planning, Brand Strategy

  • Status: Free

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

  • Status: Free

    Skills you'll gain: Marketing Planning, Marketing, Marketing Analytics, Sales, Value Propositions, Marketing Strategy and Techniques, Business Metrics, Brand Management, Performance Measurement, Digital Marketing, Goal Setting, Customer Engagement

  • Status: Free

    Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting

  • Skills you'll gain: Strategic Marketing, Business Intelligence, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Human Capital, Business Planning, Portfolio Management, Digital Transformation, Regression Analysis, Agile Product Development, Corporate Sustainability, Entrepreneurial Finance, Enterprise Resource Planning, Creative Thinking, Equities, Marketing Planning, Value Propositions, Branding, Financial Management