Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. Coursera's SEM catalogue teaches you how to effectively optimize and advertise your website through search engines like Google, Bing, and Yahoo. You'll learn about keyword research, pay-per-click advertising, search engine algorithms, and the role of landing pages in digital marketing. Additionally, you'll understand how to measure and analyze the performance of your SEM campaigns, and how to continuously improve them for higher visibility and conversion rates. The skills learned will be invaluable for digital marketers, SEO specialists, or anyone looking to increase their website's visibility and traffic.
17credentials
1online degree
32courses

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Explore the Search Engine Marketing Course Catalog

  • Status: Free Trial

    Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

  • Status: Free Trial

    Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

  • Status: Free Trial

    Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

  • Status: Free Trial

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

  • Status: Free Trial

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making

  • Status: Free

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing