Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Coursera's Google Analytics catalogue teaches you how to understand, interpret, and leverage data to make informed business decisions. You'll learn how to set up and customize tracking codes, create and interpret analytics reports, understand key metrics and dimensions, and use this data to optimize website performance and drive strategic marketing initiatives. You'll also gain the ability to use Google Analytics tools for market research, SEO, and audience segmentation, thus enhancing your digital marketing and data analysis capabilities.
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Explore the Google Analytics Course Catalog

  • Status: Preview

    University of Maryland, College Park

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

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