Marketing Strategy and Techniques

Marketing Strategy and Techniques encompass the methods and plans employed by businesses to attract and engage customers, promote products and services, and achieve various business goals. Coursera's Marketing Strategy and Techniques catalogue teaches you about the essential elements of marketing strategy, customer behavior, market segmentation, and brand positioning. You'll learn how to design comprehensive marketing plans, leverage digital marketing techniques, conduct SWOT analysis, and utilize various marketing tools to effectively reach your target audience. The lessons also delve into the nuances of content marketing, social media strategy, SEO, SEM, and email marketing among others. Whether you're an aspiring marketer, small business owner, or simply interested in understanding the dynamics of marketing, these learnings will enable you to drive business growth and customer engagement.
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Results for "marketing strategy and techniques"

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

  • Status: Preview

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Strategy, Organizational Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Customer Insights, Corporate Strategy, Financial Analysis, Financial Management

  • Status: Preview

    Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management

  • Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Marketing Management, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce

  • Status: New
    Status: Preview

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making

  • Status: Free Trial

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Brand Marketing, Social Media, Content Creation, Content Marketing, Marketing, Driving engagement, Marketing Strategy and Techniques, Content Strategy, Branding

  • Status: Free Trial

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

  • Status: Free

    Skills you'll gain: Target Market, Marketing, Sales Strategy, Marketing Planning, Sales Process, Marketing Strategy and Techniques, Brand Strategy, Sales, Marketing Analytics, Business Metrics, Brand Management, Digital Marketing

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Customer experience strategy (CX), Consumer Behaviour, Marketing Effectiveness, Customer Insights, Digital Marketing, Sales Process, Content Strategy, Brand Awareness