Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website's visibility in search engine results pages to increase traffic and potentially attract prospective customers. Coursera's SEO catalogue teaches you the principles and techniques behind successful SEO. You'll learn how to conduct keyword research, optimize website structure and content for search engines, implement link building strategies, and understand the role of SEO in digital marketing. You'll also delve into the analytic tools used to monitor website performance and make data-driven decisions. By mastering SEO, you'll be equipped to increase a website's visibility, reach a broader audience, and enhance your marketing skills.
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Results for "search engine optimization"

  • Status: Preview

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Merchandising, Product Marketing, Promotional Strategies, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing, Content Creation

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Marketing Operations, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

  • Status: Free Trial

    Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Return On Investment, Customer Engagement

  • Status: New
    Status: Preview

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

  • Status: Free Trial

    Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

  • Status: Preview

    University of California, Santa Cruz

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Customer Relationship Management

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Marketing Automation, Online Advertising, Keyword Research, Promotional Strategies, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Customer Acquisition Management, Product Promotion, Search Engine Optimization, Performance Metric, Customer Engagement, Advertising