B2B Sales

B2B Sales, short for Business-to-Business Sales, is a sales model where businesses sell products or services to other businesses. Coursera's B2B Sales catalogue equips you with strategies to build and manage professional relationships, understand and navigate complex buying processes, and develop compelling value propositions tailored to business clients. You'll learn to effectively sell solutions that match customer needs, manage negotiations, and maintain long-term client relationships. The skills learned can enhance your competency as a sales professional, business owner, entrepreneur, or for anyone looking to excel in the realm of B2B sales.