Account Strategy
Account Strategy is a decisive approach towards managing customer interactions, aimed at maximizing sales, customer satisfaction, and customer retention. Coursera's Account Strategy catalogue provides you with the insights and methods for managing key accounts, strategic sales planning, and customer relationship management effectively. You'll learn about elements such as value proposition, strategic account planning, negotiation techniques, and managing long-term customer relationships. Skill up to become an invaluable asset to any sales or marketing team by mastering techniques like SWOT analysis, portfolio management, and influential communication.
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Build job-relevant skills in under 2 hours with hands-on tutorials.
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Results for "account strategy"
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Status: PreviewCoursera Instructor Network
Skills you'll gain: Account Strategy, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Data-Driven Decision-Making
Coursera Project Network
Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design