Demand Generation

Demand Generation is a data-driven marketing strategy that focuses on creating awareness and interest in a company's products or services. Coursera's Demand Generation catalogue teaches you about the strategies and techniques used to drive customer engagement, improve brand perception, and stimulate customer interest. You'll learn everything from identifying target markets, creating high-quality content, leveraging digital channels to engage prospects, utilizing marketing automation tools effectively, to analyzing and optimizing demand generation campaigns. By mastering these skills, you'll be able to contribute to increased sales, greater brand awareness, and the growth of your company or the company you work for.
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Results for "demand generation"

  • Status: Free Trial

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

  • Status: Free Trial

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

  • Status: Free Trial

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

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