Event Marketing

Event Marketing is a strategic promotional approach that involves planning, creating, and managing events to promote a brand, product, or service. Coursera's Event Marketing catalogue teaches you the skills necessary to successfuly execute every stage of event marketing. You'll learn how to identify target audiences, design compelling event concepts, and utilize various promotional strategies to generate interest. You'll also understand how to manage logistics, create memorable event experiences, leverage social media for event promotion, and evaluate the success of an event. All these skills will empower you to create impactful events that resonate with audiences and amplify brand messages effectively.
1credential
5courses

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Results for "event marketing"

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Marketing Design, Coordination, Customer experience strategy (CX)

    4.7
    Rating, 4.7 out of 5 stars
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Northwestern University

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview

    Alfaisal University | KLD

    Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    109 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    The State University of New York

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Business Analysis, Safety and Security, Business Strategy, Budgeting

    4.3
    Rating, 4.3 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    The State University of New York

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    40 reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Graphic Design, Graphic and Visual Design Software, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

  • Status: Preview

    Universitat Autònoma de Barcelona

    Skills you'll gain: Case Studies, Proposal Development, Promotional Strategies, Event Marketing, Professional Networking, Stakeholder Engagement, Stakeholder Communications, Strategic Partnership, Branding, Stakeholder Analysis, Brand Awareness, Marketing Communications, Business Marketing, Business Relationship Management, Business Development, Communication

    4.7
    Rating, 4.7 out of 5 stars
    417 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.2
    Rating, 4.2 out of 5 stars
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts

    4.6
    Rating, 4.6 out of 5 stars
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

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Leading partners

  • The State University of New York
  • Alfaisal University | KLD
  • Northwestern University
  • Universitat Autònoma de Barcelona