Focus Group

A Focus Group is a qualitative research method involving a small group of people whose responses are used to understand their perceptions, beliefs, and attitudes about a particular topic. Coursera's Focus Group catalogue teaches you how to effectively design, conduct, and interpret focus group discussions. You'll learn about the critical role of a moderator, the art of crafting effective questions, the selection and recruitment of participants, and the analysis of focus group data. You'll also gain insight into the ethical considerations of conducting focus groups and how to incorporate the findings into decision-making processes. This skill is particularly useful for market researchers, social scientists, product managers, and anyone interested in understanding user experiences, opinions, and motivations.
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Results for "focus group"

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Queen Mary University of London

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    661 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Queen Mary University of London

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Interviewing Skills, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    579 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Consumer Behaviour, Report Writing, Sample Size Determination

    4.7
    Rating, 4.7 out of 5 stars
    466 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

    4.4
    Rating, 4.4 out of 5 stars
    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Indian Institute of Technology Guwahati

    Skills you'll gain: User Research, UI/UX Research, User Experience, Competitive Analysis, User Experience Design, Information Architecture, Interaction Design, User Flows, Persona (User Experience), Qualitative Research, User Centered Design, User Interface (UI) Design, Wireframing, Human Computer Interaction, Usability, User Interface (UI), Usability Testing, Conceptual Design, Research Methodologies, Focus Group

    4.1
    Rating, 4.1 out of 5 stars
    10 reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Customer Engagement, Customer Insights, User Feedback, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group

    4.8
    Rating, 4.8 out of 5 stars
    135 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free

    Goldman Sachs

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Ideation, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    77 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Qualitative Research, Research Design, Surveys, Focus Group, Research Methodologies, Research, Data Collection, Interviewing Skills, Case Studies, Analysis, Report Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Toronto

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Indian Institute of Technology Guwahati

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, Usability Testing, User Centered Design, Research Methodologies, Focus Group, Interviewing Skills, Surveys, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

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Leading partners

  • Indian Institute of Technology Guwahati
  • Queen Mary University of London
  • University of California, Davis
  • Automatic Data Processing, Inc. (ADP)
  • Fundação Instituto de Administração
  • Goldman Sachs
  • IE Business School
  • University of Toronto