Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
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Results for "go to market strategy"

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Market Opportunities, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    EDUCBA

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Income Statement, Business Valuation, Investment Banking, Balance Sheet, Capital Markets, Fundraising, Equities, Underwriting, Financial Modeling, Securities (Finance), Entrepreneurial Finance, Financial Forecasting, Go To Market Strategy, Financial Market, Corporate Finance, Market Dynamics, Market Analysis

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Emory University

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    112 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Growth Strategies, Entrepreneurship, Diversity and Inclusion, Team Building, Culture Transformation, Governance, Business Risk Management, Key Performance Indicators (KPIs), Corporate Strategy, Employee Onboarding, Go To Market Strategy, Risk Management, Sales Management, Compliance Management, Product Management, Case Studies, Sales Strategy, New Business Development, Product Development, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    27 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial

    SkillUp

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Business Planning, Leadership, Go To Market Strategy

    4.6
    Rating, 4.6 out of 5 stars
    526 reviews

    Beginner · Specialization · 3 - 6 Months

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  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Strategic Decision-Making, Innovation, Creativity, Team Management, Value Propositions, Entrepreneurship, Creative Problem-Solving, Technology Strategies, Ideation, Creative Thinking, Business Modeling, Strategic Thinking, Presentations, Go To Market Strategy, Business Planning, Collaboration, Strategic Planning, New Business Development, Open Mindset, New Product Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    3.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    630 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    164 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Minnesota

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Leadership Development, Health Care Administration, Managed Care, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Hospital Experience, Pharmaceuticals, Organizational Structure, Market Opportunities, Medical Equipment, Health Care

    4.5
    Rating, 4.5 out of 5 stars
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    University of Minnesota

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, New Product Development, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, Brainstorming, Growth Strategies, Price Negotiation, New Business Development, Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Michigan State University

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    131 reviews

    Mixed · Course · 1 - 3 Months