Marketing Management

Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Coursera's Marketing Management catalogue equips you with crucial knowledge about market research, consumer behavior, product design, branding, and promotion strategies. You'll learn how to identify target markets, implement marketing mix strategies, conduct competitive analysis, and measure marketing effectiveness. Further, you'll gain an understanding of contemporary issues in marketing like digital marketing, social media strategies, and ethical considerations, preparing you to lead marketing efforts in any organization effectively.
6credentials
2online degrees
38courses

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Explore the Marketing Management Course Catalog

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    29 reviews

    Beginner · Course · 1 - 3 Months

  • Universidad de Chile

    Skills you'll gain: Customer Relationship Building, Strategic Marketing, Marketing, Consumer Behaviour, Marketing Management, Marketing Strategies, Target Market, Customer Insights, Business Strategy, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    2.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Università Bocconi

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    IE Business School

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

    4.6
    Rating, 4.6 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    University of London

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    7.7K reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Preview

    IE Business School

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    120 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Universidad de los Andes

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    145 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    University of North Texas

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    17 reviews

    Beginner · Course · 1 - 4 Weeks

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Leading partners

  • IE Business School
  • Fundação Instituto de Administração
  • S.P. Jain Institute of Management and Research
  • Tecnológico de Monterrey
  • University of Colorado Boulder
  • Institut Mines-Télécom
  • Universidad de Palermo
  • University of Illinois Urbana-Champaign