Persona Development

Persona Development is a strategic marketing approach that involves creating fictional representations of ideal customers based on market research and data. Coursera's Persona Development catalogue teaches you how to effectively develop and utilize persona-based marketing for enhanced customer targeting. You'll learn how to conduct detailed market research, interpret customer data, create comprehensive customer personas, and implement these personas into a broad range of marketing strategies. Enhance your marketing skills by understanding and applying concepts such as customer behaviour analysis, segmentation, persona-based content creation, and personalized marketing.
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Results for "persona development"

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    250 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing

    3.8
    Rating, 3.8 out of 5 stars
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Michigan

    Skills you'll gain: Generative AI, Responsible AI, Prompt Engineering, Education Software and Technology, ChatGPT, Instructional Design, LLM Application, Artificial Intelligence, Brainstorming, Needs Assessment, Data Ethics, Design Strategies, Content Creation, Creative Design, Emerging Technologies, Persona Development, Professional Development

    4.6
    Rating, 4.6 out of 5 stars
    67 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    398 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    151 reviews

    Beginner · Specialization · 3 - 6 Months

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  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Brainstorming, Design Thinking, Innovation, Ideation, Stakeholder Analysis, Creative Thinking, User Research, Human Centered Design, Creative Problem-Solving, Design Research, Open Mindset, Project Scoping, Persona Development, Project Planning, Process Mapping, Value Engineering, Product Development, Growth Mindedness, Strategic Thinking, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    265 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

    4.6
    Rating, 4.6 out of 5 stars
    63 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    University of California, Davis

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    LearnQuest

    Skills you'll gain: Active Listening, Prospecting and Qualification, Sales Prospecting, Sales, Rapport Building, Value Propositions, Sales Pipelines, User Research, Sales Process, Persona Development, Communication, Interpersonal Communications, Customer Analysis, Cultural Responsiveness, Resilience

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera

    Skills you'll gain: User Research, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, Human Centered Design, Interactive Design, Conceptual Design, Design, User Flows, Collaborative Software, Design Specifications, Persona Development, Design Software, User Interface (UI) Design, Ideation, Animations

    4.6
    Rating, 4.6 out of 5 stars
    22 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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  • University of Virginia
  • Microsoft
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  • Tecnológico de Monterrey
  • University of Minnesota
  • Skillshare
  • University of California, Davis
  • University of Michigan