Strategic Communication

Strategic Communication is a planned process of delivering a specific message to a targeted audience to achieve certain objectives. Coursera's Strategic Communication catalogue helps you build skills in effective communication for varied organizational goals. You'll learn about message framing, audience analysis, and different communication channels. Further, you'll understand crisis communication, the importance of corporate communication, and how to leverage public relations and social media. By mastering these skills, you'll be able to navigate various professional environments, improve brand visibility, and drive engagement, fostering better relationships within and outside an organization.
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Results for "strategic communication"

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

    4.6
    Rating, 4.6 out of 5 stars
    49 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.6
    Rating, 4.6 out of 5 stars
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    University of Huddersfield

    Skills you'll gain: Virtual Teams, Leadership, Public Speaking, Verbal Communication Skills, Team Leadership, Business Leadership, Organizational Leadership, Strategic Leadership, Leadership and Management, Leadership Development, Communication, Strategic Communication, Cross-Functional Team Leadership, Communication Strategies, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, Culture, Collaboration, Diversity and Inclusion

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

    4.6
    Rating, 4.6 out of 5 stars
    125 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Target Audience, Verbal Communication Skills, Strategic Communication, Communication, Social Skills, Business Communication, Stakeholder Communications, Persuasive Communication, Professional Development, Leadership, Tactfulness, Influencing, Rapport Building, Organizational Leadership, Active Listening, Culture, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    16 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

    Intermediate · Course · 1 - 4 Weeks

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  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Goal Setting, Relationship Building, Non-Verbal Communication, Cooperation, Negotiation, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

    4.6
    Rating, 4.6 out of 5 stars
    710 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding

    4.5
    Rating, 4.5 out of 5 stars
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    University of Huddersfield

    Skills you'll gain: Stakeholder Management, Business Strategy, Strategic Planning, Organizational Strategy, Innovation, Stakeholder Analysis, Strategic Leadership, Strategic Thinking, Organizational Change, Strategic Decision-Making, Business Transformation, Business Planning, Case Studies, Business Leadership, Change Management, Growth Strategies, Strategic Prioritization, Strategic Communication, Business Priorities, Critical Thinking and Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Target Audience, Verbal Communication Skills, Team Management, Business Writing, Strategic Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    45 reviews

    Intermediate · Specialization · 3 - 6 Months

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