Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, you'll gain practical skills to enhance your retail success.



(60 Bewertungen)
Empfohlene Erfahrung
Was Sie lernen werden
- Analyze key concepts and benefits of advanced merchandising techniques 
- Analyze psychological principles governing core consumer behavior in merchandising. 
- Apply merchandising principles to design retail strategies and store layouts. 
Kompetenzen, die Sie erwerben
- Kategorie: Marketing Psychology
- Kategorie: Sales Strategy
- Kategorie: Retail Sales
- Kategorie: Retail Management
- Kategorie: Visual Merchandising
- Kategorie: Inventory Management
- Kategorie: Merchandising
- Kategorie: Analysis
- Kategorie: Customer Insights
- Kategorie: Inventory Management System
- Kategorie: Business Development
- Kategorie: Design
- Kategorie: Consumer Behaviour
Wichtige Details

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1 Aufgabe
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In diesem Kurs gibt es 1 Modul
This course, "Introduction to Merchandising" offers a one-hour dive into essential merchandising techniques to boost sales and profitability. Learn the basics of consumer behavior, effective retail strategies, inventory management, and creating eye-catching store layouts. With real-world examples and actionable insights, you'll gain the skills needed for retail success.
Das ist alles enthalten
11 Videos4 Lektüren1 Aufgabe3 Diskussionsthemen
Mehr von Marketing entdecken
 Status: Vorschau Status: Vorschau- Coursera Instructor Network 
 Status: Kostenloser Testzeitraum Status: Kostenloser Testzeitraum- University of Pennsylvania 
 Status: Kostenloser Testzeitraum Status: Kostenloser Testzeitraum- CVS Health 
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Bewertungen von Lernenden
60 Bewertungen
- 5 stars75 % 
- 4 stars15 % 
- 3 stars8,33 % 
- 2 stars1,66 % 
- 1 star0 % 
Zeigt 3 von 60 an
Geprüft am 2. Nov. 2024
I would recommend everyone to join this course and learn about Merchandising and how it work in market.
Geprüft am 15. Nov. 2024
I loved it although relevant stories are more on furniture displays, I can relate my experience of visiting IKEA store. I can revisit my days in fashion store. Thanks a lot.
Geprüft am 13. Apr. 2025
It was a very good experience, it was my first time to use Coursera and I really like it. Thank you.

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Häufig gestellte Fragen
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
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