Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.
Spécialisation Product Strategy in the age of GenAI
Spécialisation Product Strategy in the age of GenAI
GenAI Product Strategy. Strategic Insights for Market Impact
Instructeurs : Phil Gold
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niveau Débutant
Expérience recommandée
1 mois à raison de 10 heures par semaine
Planning flexible
Obtenir une qualification professionnelle
Partagez votre expertise avec les employeurs
Approfondissez votre connaissance d’un sujet
niveau Débutant
Expérience recommandée
1 mois à raison de 10 heures par semaine
Planning flexible
Obtenir une qualification professionnelle
Partagez votre expertise avec les employeurs
Ce que vous apprendrez
Utilize GenAI tools to enhance product prototyping and insights.
Develop strategic product lifecycle management and planning.
Drive business innovation through collaborative leadership and AI integration.
Vue d'ensemble
Compétences que vous acquerrez
- Competitive Analysis
- Market Analysis
- Prototyping
- Product Flow Diagram
- Product Lifecycle Management
- Innovation
- New Product Development
- Strategic Prioritization
- Design Thinking
- Customer Insights
- Strategic Planning
- Go To Market Strategy
- Product Strategy
- AI Product Strategy
- Product Development
- Product Planning
- Process Flow Diagrams
- Ideation
- Product Management
Outils que vous découvrirez
Ce qui est inclus
Certificat partageable
Ajouter à votre profil LinkedIn
Enseigné en Anglais
Récemment mis à jour !
août 2025
19 exercices pratiques
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- Obtenez un certificat professionnel auprès de Coursera Instructor Network
Spécialisation - série de 10 cours
Ce que vous apprendrez
Create a compelling Vision and Objectives for your product
Analyze your product’s environment to fuel your product strategy
Identify, define and prioritize your product’s strategic options
Compétences que vous acquerrez
Customer Insights, Strategic Prioritization, Product Strategy, Goal Setting, Market Dynamics, Product Roadmaps, Business Strategy, Strategic Decision-Making, Strategic Thinking, Competitive Analysis, Market Analysis, Regulatory Compliance, Product Management et Team Motivation
Ce que vous apprendrez
Describe the product lifecycle stages and strategic actions at each phase.
Interpret market data to derive actionable insights for product strategy.
Apply principles of collaborative leadership to foster innovation and execution.
Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.
Compétences que vous acquerrez
Market Research, Communication, Product Marketing, Market Data, Cross-Functional Collaboration, Organizational Leadership, Market Analysis, Innovation, Product Management, Data-Driven Decision-Making, Case Studies, Team Building, Product Lifecycle Management, Strategic Thinking et Product Strategy
Ce que vous apprendrez
Identify the principles of PLM.
Apply the steps for effective PLM implementation.
Identify ways to overcome PLM challenges.
Apply the integration of PLM with business strategy.
Compétences que vous acquerrez
Product Lifecycle Management, Strategic Planning, Innovation, Product Management, AI Product Strategy, Business Strategy, Technology Strategies, Product Planning, Product Improvement, Competitive Analysis, Product Strategy, Project Implementation et Business Process
Ce que vous apprendrez
Develop a Go-to-Market Strategy and analyze the customer journey.
Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.
Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.
Compétences que vous acquerrez
Product Flow Diagram, Process Flow Diagrams, Customer experience strategy (CX), Go To Market Strategy, Product Roadmaps, Product Design, User Feedback, Product Development, New Product Development, Product Improvement, User Research, Continuous Improvement Process et Analysis
Ce que vous apprendrez
Utilize Generative AI tools for creating prototyping outlines.
Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.
Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.
Compétences que vous acquerrez
Canva (Software), ChatGPT, Wireframing, Prompt Engineering, Generative AI, Creativity, Design Software, Automation, User Experience Design, Mockups, Prototyping et Artificial Intelligence
Ce que vous apprendrez
Describe the role of Generative AI in transforming customer insights.
Use Gen AI to collect and analyze customer feedback.
Explain how AI can segment customers and predict trends based on behavior.
Apply AI-driven insights to improve customer experience and business strategies.
Compétences que vous acquerrez
Predictive Analytics, Generative AI, Customer Insights, Strategic Thinking, Customer experience strategy (CX), Data Analysis, Business Intelligence, User Feedback, Customer Engagement, Data-Driven Decision-Making, Trend Analysis, Customer Data Management et AI Personalization
Ce que vous apprendrez
Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.
Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.
Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.
Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.
Compétences que vous acquerrez
Design Thinking, Ideation, Empathy, Innovation, Adaptability, Business Solutions, User Feedback, Creativity, Overcoming Obstacles, Human Centered Design, User Research, Process Design, Business Process, Business Transformation, Creative Problem-Solving et Needs Assessment
Ce que vous apprendrez
Analyze the importance and levels of business innovation.
Apply a model to generate opportunities for business improvements.
Implement prototypes strategically while managing resources and embracing failure.
Compétences que vous acquerrez
Innovation, Brainstorming, Design Thinking, Customer experience improvement, Business Priorities, Product Development, New Product Development, Business Strategy, Entrepreneurship, Market Opportunities, Prioritization, Business Modeling, Critical Thinking, Resource Management, Business Process, Ideation, Business Research, Business Strategies, New Business Development et Strategic Thinking
Ce que vous apprendrez
Understand the basics of GenAI and its transformative impact on the product R&D team.
Apply Identify key GenAI tools and techniques applicable to product development processes.
Explore innovative strategies for integrating GenAI into the R&D lifecycle.
Compétences que vous acquerrez
Generative AI, Product Development, Project Management, AI Product Strategy, Innovation, Brainstorming, Responsible AI, Cross-Functional Collaboration, New Product Development, Process Development, Ideation et Ethical Standards And Conduct
Ce que vous apprendrez
Identify the capabilities of GenAI for basic role-specific Product Manager functions.
Experiment with GenAI to determine how it can streamline your work as a Product Manager.
Deploy strategies to integrate GenAI into product management with human oversight and accountability.
Compétences que vous acquerrez
Generative AI, Business Ethics, Product Automation, Product Development, AI Product Strategy, Product Lifecycle Management, Market Analysis, Agile Product Development, Brainstorming, Prototyping, Responsible AI, Product Management, AI Personalization et Ideation
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Instructeurs
3 Cours14 827 apprenants
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Foire Aux Questions
Yes, this program is designed to accommodate all experience levels, making it accessible to those new to product strategy and AI tools.
By completing this Specialization, you'll be prepared to implement advanced product strategies and integrated AI technologies, making you a valuable asset in any product management role.
You will gain proficiency in using GenAI tools such as ChatGPT, Canva, and Adobe Firefly for enhancing product development and prototyping.
Plus de questions
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