Will I earn university credit for completing the Specialization?

There is no university credit for completing the Specialization

What will I be able to do upon completing the Specialization?

You can unlock the Specialization certificate

What is digital marketing analytics?

Digital marketing analytics involves collecting, measuring, and analyzing data from marketing campaigns to understand their effectiveness. It helps marketers optimize strategies, improve ROI, and make data-driven decisions for better business outcomes.

What is a digital analytics course?

A digital analytics course teaches the skills and tools needed to analyze digital marketing data. It covers topics like data collection, analysis, reporting, and using analytics platforms to drive strategic marketing decisions and optimize campaign performance.

Is digital marketing analytics a good career?

Yes, digital marketing analytics is a promising career with high demand for professionals skilled in data analysis and marketing strategies. It offers opportunities for growth and impact in optimizing marketing efforts and driving business success.

What is the future of marketing analytics?

The future of marketing analytics lies in advanced technologies like AI and machine learning, enabling deeper insights and predictive capabilities. Expect increased automation, more personalized marketing, and enhanced data integration for better decision-making.

Is marketing analytics a good course?

Marketing analytics is an excellent course for anyone looking to enhance their skills in data-driven marketing. It provides valuable knowledge for optimizing campaigns, improving ROI, and understanding customer behavior, making it a worthwhile investment for career advancement.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Spécialisation ROI-Driven Digital Marketing Analytics

Ce spécialisation n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Spécialisation ROI-Driven Digital Marketing Analytics

ROI-Driven Digital Marketing Analytics. Master advanced digital marketing techniques to optimize campaigns, drive traffic, and boost ROI.

Instructeur : Simplilearn Instructor

Inclus avec Coursera Plus

Série de 4 cours

Approfondissez votre connaissance d’un sujet

niveau Débutant

Expérience recommandée

1 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Série de 4 cours

Approfondissez votre connaissance d’un sujet

niveau Débutant

Expérience recommandée

1 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Ce que vous apprendrez

Master SEM, paid campaigns, and advanced targeting.
Optimize CRO, landing pages, and dynamic ads.
Analyze performance with Google Analytics and attribution models.
Leverage AI for predictive analytics, visual search, and chatbots.

Vue d'ensemble

This comprehensive Digital Marketing Analytics Specialization equips you with advanced skills to excel across multiple marketing channels, including SEM, paid campaigns, analytics, and AI-driven strategies. Through diverse modules, you’ll master campaign creation, optimization, and performance evaluation to drive targeted traffic, enhance engagement, and boost ROI.

By the end of this program, you will be able to:

Master SEM and Paid Campaigns: Create, optimize, and manage SEM campaigns and paid strategies to maximize visibility and drive targeted traffic effectively.
Implement Conversion Rate Optimization (CRO): Enhance business growth with high-converting landing pages, dynamic ads, and advanced targeting strategies for improved user engagement and ROI.
Analyze and Optimize Marketing Performance: Utilize tools like Google Analytics and advanced attribution models to measure KPIs, optimize marketing funnels, and enhance ROI.
Leverage AI in Marketing: Apply AI technologies for predictive analytics, visual search, and chatbot implementations to transform marketing strategies and improve customer interactions.

Guided by industry experts, you’ll engage in hands-on activities and real-world examples, preparing you for success in the dynamic field of digital marketing.

Ce qui est inclus

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

55 exercices pratiques

Améliorez votre expertise en la matière

Acquérez des compétences recherchées auprès d’universités et d’experts du secteur
Maîtrisez un sujet ou un outil avec des projets pratiques
Développez une compréhension approfondie de concepts clés
Obtenez un certificat professionnel auprès de Simplilearn

Spécialisation - série de 4 cours

Search Engine Marketing

COURS 115 heuresVoir le cours

Ce que vous apprendrez

Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.

Compétences que vous acquerrez

Google Ads, Target Audience, Search Engine Marketing, Keyword Research, Digital Marketing, Search Engine Optimization, Advertising Campaigns, Marketing Automation, Bidding, Online Advertising, Campaign Management, Marketing, Google Analytics, Advertising, Digital Advertising et Paid media

Strategies for Paid Campaigns

COURS 211 heuresVoir le cours

Ce que vous apprendrez

Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics

Compétences que vous acquerrez

Google Ads, Advertising Campaigns, Pay Per Click Advertising, A/B Testing, Digital Marketing, Campaign Management, Marketing Budgets, Bidding, Web Analytics, Online Advertising, Marketing Strategies, Lead Generation, Consumer Behaviour, Digital Advertising, Paid media, Budget Management, Marketing Analytics, Driving engagement, Google Analytics et Facebook

Analytics, ROI, and Evaluation

COURS 311 heuresVoir le cours

Ce que vous apprendrez

Master KPIs and metrics for optimized business performance.
Improve marketing funnels to boost conversions.
Leverage Crazy Egg and Google Analytics for data-driven insights.
Maximize ROI with effective campaign strategies.

Compétences que vous acquerrez

Marketing Analytics, Google Analytics, Return On Investment, Analytics, Customer Engagement, Digital Marketing, Heat Maps, Performance Measurement, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Web Analytics, Marketing Strategies, Performance Metric, Business Metrics et Marketing Effectiveness

AI, Automation, and Emerging Technology

COURS 47 heuresVoir le cours

Ce que vous apprendrez

Master AI-driven marketing strategies for better campaigns.
Use predictive analytics and AI for precise customer targeting.
Enhance engagement with AI in visual search and chatbots.
Optimize operations with AI in speech and image recognition.

Compétences que vous acquerrez

Artificial Intelligence, Search Engine Optimization, Digital Marketing, Predictive Analytics, Marketing Strategies, Computer Vision, Advertising, Customer Analysis, Marketing Analytics, Customer experience improvement, Marketing Automation et HubSpot CRM

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeur

Simplilearn Instructor

Simplilearn

27 Cours27 464 apprenants

Offert par

Simplilearn

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