What Is a Life Coach?

Key takeaways

A life coach encourages you and helps you strategize as you move toward your personal and professional goals. 

• The coaching profession reached over 122,000 practitioners worldwide in 2025, many of whom are ICF-certified [1]

• Life coaches typically help their clients discover their innate ability to steer their own path toward long-term success.

• You can choose a life coach who specializes in your particular area of interest, such as career goals, health, finances, or relationships.

Discover what a life coach does, the forms of support they can offer, the required certifications, and how to find the right coach for your needs. Working with a life coach usually involves self-discovery and having a solid foundation in mindfulness practices. If you’re ready to learn more about the theory and methods of mindfulness, then consider enrolling in Rice University’s Mindfulness and Well-being Specialization. In as little as two months, you can learn the tools to incorporate mindfulness into your life.

What is a life coach?

A life coach is a wellness professional who supports clients as they work toward their goals. Together, the coach and client may focus on bettering areas such as career, self-care, relationships, or anything else impacting the client’s daily well-being.

Coaching is typically a co-creative process led by the client’s wants and needs. The coach’s role in the process is to use various tools and techniques intended to help the client identify their goals, recognize obstacles, and draw from their motivations in order to work toward making those goals a reality.

What does a life coach do?

Many coaches aim to help their clients recognize their innate ability to independently navigate their paths toward long-term and sustainable growth. They’ll do this by using techniques that help the client identify their goals, and then figure out how to achieve those goals in a way that aligns with their natural tendencies and underlying values.

Read more: Career Goals: What They Are, Examples, and How to Create Them

What to expect from a life coach

Some common techniques that life coaches may use include:

• Powerful questions: Reflecting and asking questions that encourage deeper thinking

• Active listening: Interpreting both your verbal and nonverbal communications for deeper understanding

• Motivational interviewing: Uncovering the core values beneath your desires to encourage empowerment

• Planning and goal setting: Developing a plan to move toward your goals

• Establishing accountability: Checking in on your goal progress

Some coaches may also implement additional techniques into their sessions to further encourage the growth process, such as meditation, breathwork, movement, energy practices like Reiki, or even astrology. These techniques tend to be outside of the typical life coach’s scope of practice and often require more specific training.

Life coaching vs. therapy

A life coach and a therapist may offer some similar services; however, the two professions are distinct in important ways. A life coach is going to be forward-thinking, working with you to move toward specific goals. A therapist may help you look forward, though they will also likely help you dig into your past and assess your experiences through a mental health lens.

Unlike coaching, therapy is a regulated industry. Therapists are licensed mental health professionals who are qualified to diagnose and treat mental health conditions, including anxiety and depression, and are obligated to adhere to certain ethical standards and privacy laws.

Types of life coaches

Life coaches may be generalists, offering support across any range of needs, or they may specialize in particular areas of need. Typically, the approach will be the same across all needs; however, a specialized coach will likely have worked with many clients or completed additional studies in their area of expertise.

Examples of specializations include:

• Business and leadership coach

• Career coach

• Diet and nutrition coach

• Family coach

• Financial coach

• Health and wellness coach

• Meditation coach

• Relationship coach

• Sobriety and smoking cessation coach

• Spiritual coach

Benefits of life coaching

Although they can’t help with mental health conditions or past trauma, life coaches can help people work through immediate blockages and current realities as they work toward their goals. Some potential benefits of working with a life coach include:

• Enhanced work-life balance

• Improved daily habits

• Stronger self-awareness

• More mental flexibility

• Confident decision-making

How to find a life coach

One way to find a certified life coach is to search the International Coaching Federation (ICF) and National Board for Health & Wellness Coaching (NBHWC) databases. Both organizations offer searchable directories of their member coaches. Once you find a coach who seems aligned with your needs, ask to schedule a consultation to get more information on their approach to coaching.

To find the right coach for you, it's helpful to know what kind of support you’re looking for. Here are a few things to consider:

• Location: Life coaches may work with clients in person, on the phone, or over video chat.

• Cost: Price structures can vary greatly depending on the coach, from pro bono to hundreds of dollars per session.

• Your goals: If you know what your goals are, you can try to find a coach who specializes in your area of interest.

• Coaching style: If you want additional services, such as meditation or movement, you can seek out a coach who is also trained in those areas.

• Qualifications: Although certification isn’t required, many coaches do choose to seek certification in order to legitimize their practice. You may want to consider their credentials as well as their experience before committing to a coach.

Life coach certification

Coaching is an unregulated industry, meaning there are no laws governing who can or cannot start a coaching business. However, if you are looking to work with a coach, there are some widely recognized credentials you may look for:

• International Coaching Federation (ICF): The coaching profession reached over 122,000 practitioners worldwide in 2025, many of whom are ICF-certified [1]. In order to become an ICF coach, individuals must go through training programs, complete a certain number of coaching hours, receive mentorship coaching, and pass an exam. There are three levels of ICF credentials, depending on experience. Across all levels, coaches are expected to participate in continued education and professional development to maintain their credentialed status.

• National Board for Health & Wellness Coaching (NBHWC): NBHWC is a newer credentialing body in the coaching industry, and it collaborates with the National Board of Medical Examiners. In order to become certified by NBHWC, individuals must complete an approved training program, complete a certain number of coaching hours, and pass an exam.

• Other coaching certifications: You may come across other forms of life coach certifications, often developed by individuals who have become influential in the coaching space. In order to determine whether a certification program fits your needs, consider the coaching methodologies.

How to become a life coach

If you are interested in exploring a career as a life coach, start with the Goodwill Career Coach and Navigator Professional Certificate. Over the course of about two months, you'll learn about foundational coaching concepts, theories, models, and tools.

You can also research the various credentialing bodies and their training programs. Through their websites, you can learn more about the coaching approaches and guiding principles, as well as more specific information about their training requirements.

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