MarTech

MarTech, or Marketing Technology, is a rapidly evolving field that combines marketing strategies with new technologies to drive business growth and improve customer experience. Coursera's MarTech catalogue equips you with the knowledge of the latest marketing technologies and their practical use in today's digital business landscape. You'll learn about various aspects of MarTech including digital advertising, analytics, SEO, social media, content marketing, CRM, automation, and more. Furthermore, you'll develop the ability to leverage these technologies to build effective marketing strategies, enhance customer engagement, and increase your organization’s profitability.
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26courses

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Results for "martech"

  • Status: Free Trial

    Unilever

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech

    4.7
    Rating, 4.7 out of 5 stars
    303 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Adobe

    Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Unilever

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Business Ethics, Video Production, Artificial Intelligence, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Multiple educators

    Skills you'll gain: Prompt Patterns, MarTech, AI Product Strategy, Customer experience improvement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Deep Learning, Content Creation, Business Ethics, Machine Learning, Image Analysis

    4.7
    Rating, 4.7 out of 5 stars
    9.9K reviews

    Beginner · Specialization · 1 - 3 Months

What brings you to Coursera today?

  • Status: New
    Status: Free Trial

    AI Business School

    Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Workflow Management, Marketing, MarTech, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    AI Business School

    Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, MarTech, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    AI Business School

    Skills you'll gain: Agentic systems, No-Code Development, Productivity, Marketing Automation, Generative AI Agents, Marketing Operations, Workflow Management, MarTech, AI Personalization, Marketing Effectiveness, Digital Transformation, LLM Application, Marketing, Generative AI, Artificial Intelligence, Business Intelligence, Business Process Automation, Automation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Meta

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, AI Product Strategy, MarTech, Content Creation, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    37 reviews

    Beginner · Course · 1 - 4 Weeks

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  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Kennesaw State University
  • University of Maryland, College Park
  • Digital Marketing Institute
  • Emory University
  • IBM
  • Starweaver