What is video production?

Video production is the process of creating and producing content on video. It's similar to filming, but video production uses digital media rather than film. There are three stages of video production: preproduction, production, and postproduction. Although every video is different, these three stages are standard. The preproduction process involves writing, selecting cast and crew, setting a schedule, and preparing to shoot. Production involves capturing the actual footage. Postproduction involves editing, syncing audio and video, correcting color, and creating special effects.

Why learn video production?

Learning video production gives you the opportunity to express creativity and find effective ways to make content for any function. Whether you're creating a corporate training video, a short film, or a commercial or documenting a family event, video production skills allow you to create content that looks professional and sticks in the minds of viewers. You can apply your video production know-how to find a new job, or you might be able to put it to use at your current workplace.

What are typical careers that use video production?

Possessing skills in video production can help you find a job in entertainment. The film and television industries are always looking for people to fill behind-the-scene roles, and if you have a knowledge of video production, you can work as a camera operator, cinematographer, editor, production assistant, or sound editor. There are also other opportunities to use your video production skills outside of entertainment. You can help create commercials or training videos, or you can create videos of weddings, family reunions, and other events.

How can online courses on Coursera help me learn video production?

When you learn video production with online courses on Coursera, you can gain knowledge about making your own short films, learning specific software programs, and developing a communication strategy. Courses give you the opportunity to understand how branding affects the user experience, use VR and 360 in video production, and how to use video software programs like Apple's Final Cut Pro.

What are the benefits of taking an online Video Production course?

Online Video Production courses offer a convenient and flexible way to enhance your knowledge or learn new Video Production skills. Choose from a wide range of Video Production courses offered by top universities and industry leaders tailored to various skill levels.

What Video Production courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Video Production, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Video Production Courses & Certificates [2025]

Explore the Video Production Course Catalog

Status: Free Trial
University of Colorado Boulder
The Art of Visual Storytelling
Skills you'll gain: Adobe Premiere, Video Production, Videography, Post-Production, Photo/Video Production and Technology, Video Editing, Storyboarding, Storytelling, Adobe Creative Cloud, Media Production, Image Quality, Proposal Development, Editing, Writing, Graphic and Visual Design, Scripting, Multimedia, Creativity, Timelines, File Management
4.6
Rating, 4.6 out of 5 stars
133 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
University of Colorado Boulder
Ready to Roll – The Video Production Process
Skills you'll gain: Videography, Photo/Video Production and Technology, Video Production, Media Production, Image Quality, Storytelling, Editing
4.8
Rating, 4.8 out of 5 stars
32 reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Skillshare
Adobe Premiere Pro for Beginners
Skills you'll gain: Video Editing, Adobe Premiere, Post-Production, Animations, Motion Graphics, Video Production, Timelines, Data Import/Export, Color Matching, Graphic Design, Editing, Multimedia, Music, Quality Assurance, File Management
5
Rating, 5 out of 5 stars
8 reviews
Beginner · Specialization · 1 - 3 Months
Status: New
Status: Free Trial
Skillshare
Advanced Videography
Skills you'll gain: Video Editing, Video Production, Videography, Storyboarding, Photo/Video Production and Technology, Photography, Storytelling, Design Reviews, Creativity
Intermediate · Specialization · 1 - 3 Months
Coursera Project Network
Create a Promotional Video using Canva
Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations
4.3
Rating, 4.3 out of 5 stars
1.1K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Coursera
Content Creation for TikTok, YouTube, Instagram, Facebook
Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Videography, Web Analytics and SEO, Social Media Content, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement
4.2
Rating, 4.2 out of 5 stars
20 reviews
Beginner · Professional Certificate · 3 - 6 Months

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Explore topics outside of work

Status: New
Status: Free Trial
Skillshare
Storytelling and Pro-Level Editing for YouTube Success
Skills you'll gain: Video Editing, Storyboarding, Storytelling, Photo/Video Production and Technology, Video Production, Instagram, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Videography, Adobe After Effects, Media Production, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning
Beginner · Specialization · 3 - 6 Months
Status: Preview
The University of Edinburgh
How to Create Video for Online Courses
Skills you'll gain: Video Production, Video Editing, Storyboarding, Media Production, Web Content Accessibility Guidelines, Developing Training Materials, Content Creation, Storytelling, Editing, Writing, Creativity
4.7
Rating, 4.7 out of 5 stars
235 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Skillshare
Learn Cinematography
Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Photography, Storyboarding, Storytelling, Media Production, Post-Production, Multimedia, Creativity, Content Creation, Image Quality, Color Theory, Aesthetics
Beginner · Specialization · 3 - 6 Months
Status: Preview
Google AR & VR
VR and 360 Video Production
Skills you'll gain: Virtual Reality, Post-Production, Photo/Video Production and Technology, Video Production, Augmented and Virtual Reality (AR/VR), Videography, Media Production, Virtual Environment, Editing
4.7
Rating, 4.7 out of 5 stars
894 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Skillshare
DaVinci Resolve
Skills you'll gain: Video Editing, Animations, Timelines, Post-Production, Storytelling, Motion Graphics, Color Theory, Video Production, System Configuration, Editing, Photo/Video Production and Technology, Data Import/Export, Configuration Management, Image Quality, Web Content Accessibility Guidelines, Music, Color Matching, File Management, Typography
4.1
Rating, 4.1 out of 5 stars
8 reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
Skillshare
Start Your Freelance Video Editing Career
Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Data Storage, Video Editing, Style Guides, Social Media Strategy, Rapport Building, Organizational Skills, Active Listening, Workflow Management, Social Media Marketing, File Management, Customer Relationship Building, Cloud Storage, Expectation Management, Data Management, Relationship Management, Instagram, Post-Production
3.8
Rating, 3.8 out of 5 stars
6 reviews
Beginner · Specialization · 3 - 6 Months