Universidad de Palermo
Dirección y Gestión de Negocios Specialization
Top instructor
Universidad de Palermo

Dirección y Gestión de Negocios Specialization

Sumérgete en el universo de la gestión de empresas. Explora diferentes herramientas de gestión, fundamentales para desempeñarte en el ámbito empresarial y de negocios

Roberto de Gori
Esteban Maccari
Estela Trepat

Instructors: Roberto de Gori

Included with Coursera Plus

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Get in-depth knowledge of a subject
4.7

(119 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7

(119 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Importancia del desarrollo estratégico y del marketing.

  • Sistemas ágiles de gestión.

  • Management de sistemas de información y procesos, integración de la tecnología con el negocio de la empresa.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish
42 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Universidad de Palermo

Specialization - 4 course series

What you'll learn

  • Importancia del desarrollo estratégico en la gestión de capital humano.

  • Conceptos más actualizados en la gestión de las personas.

  • Cómo se agrega valor competitivo a través del desarrollo e implementación de las mejores prácticas de gestión.

Skills you'll gain

Talent Management, Recruitment Strategies, Employee Retention, Human Resource Strategy, Branding, Employee Training, Leadership Development, Performance Management, Organizational Development, Talent Acquisition, Human Capital, Workforce Development, Organizational Strategy, Human Resources Management and Planning, and Culture Transformation

What you'll learn

  • Principales conceptos y aspectos del marketing como disciplina empresarial.

  • Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.

  • Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Skills you'll gain

Target Market, Consumer Behaviour, Branding, Value Propositions, Brand Management, Marketing, Marketing Strategies, Product Marketing, Strategic Marketing, Marketing Operations, Market Analysis, and Customer Insights

What you'll learn

  • Analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.

  • Identificar las variables macroeconómicas más relevantes, sus determinantes y cómo deben ser interpretadas en el proceso de toma de decisiones.

  • Identificar los mecanismos a través de los cuales el Estado puede influir sobre el funcionamiento de un mercado o de la economía en general.

Skills you'll gain

Business Economics, Economics, Supply And Demand, Economic Development, Market Dynamics, Consumer Behaviour, International Finance, Market Trend, Business, Public Policies, Market Analysis, Policy Analysis, and Decision Making

What you'll learn

  • Rol de operaciones y IT dentro de una organización. Integración de la tecnología con el negocio de la empresa.

  • Distintos aspectos del management de procesos y sistemas de información de una empresa.

  • Principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio.

Skills you'll gain

Enterprise Resource Planning, Information Systems, Business Intelligence, Operations Management, IT Management, Customer Relationship Management, Continuous Improvement Process, IT Infrastructure, Information Technology, Business Operations, Technical Management, Business Process Management, Quality Management, Business Process, Business Process Improvement, Business Strategy, and Leadership and Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Roberto de Gori

Top Instructor

Universidad de Palermo
1 Course8,002 learners
Esteban Maccari
Universidad de Palermo
1 Course41,624 learners
Estela Trepat
Universidad de Palermo
1 Course7,287 learners

Offered by

Universidad de Palermo

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