¿Sueles escuchar la palabra "marketing " a diario, pero no estás seguro de lo que realmente significa o por qué una empresa lo necesita?, ¿Sabes que el marketing es importante para tu empresa, producto o servicio, pero no estás seguro de por dónde empezar?
Estrategia de marketing Specialization
Estrategia de marketing Specialization
Desarrollar su estrategia de marketing. Los fundamentos de la investigación de mercado, el posicionamiento, el marketing mix y las campañas.
Instructors: Ramon Diaz-Bernardo
Included with 
Get in-depth knowledge of a subject
(478 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(478 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Data Collection
- Marketing Psychology
- Market Analysis
- Consumer Behaviour
- Product Lifecycle Management
- Market Data
- Value Propositions
- Business Planning
- Marketing
- Data Analysis
- Marketing Planning
- Marketing Effectiveness
- Strategic Marketing
- Product Strategy
- Marketing Communications
- Product Marketing
- Market Research
- Survey Creation
- Marketing Strategies
- Product Management
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
16 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from IE Business School
Specialization - 5 course series
What you'll learn
Skills you'll gain
Market Research, Consumer Behaviour, Survey Creation, Research Design, Experimentation, Market Data, Data Collection, Marketing Psychology, Marketing, Decision Making, Target Market, Marketing Strategies, B2B Sales, and Data Analysis
What you'll learn
Skills you'll gain
Value Propositions, Marketing Strategy and Techniques, Market Analysis, Marketing, Strategic Marketing, Marketing Planning, Competitive Analysis, Target Market, Product Marketing, Brand Strategy, and Consumer Behaviour
What you'll learn
Skills you'll gain
Marketing Communications, Promotional Strategies, Product Lifecycle Management, Product Strategy, Marketing Channel, Media Planning, Marketing, Marketing Planning, Advertising, Sales Strategy, Strategic Marketing, Price Negotiation, Product Management, and Integrated Marketing Communications
What you'll learn
Skills you'll gain
Business Metrics, Business Planning, Smart Goals, Marketing Management, Competitive Analysis, Business Strategies, Customer Analysis, Marketing Planning, Customer Acquisition Management, Brand Strategy, Marketing Effectiveness, Market Analysis, Marketing Budgets, Marketing Strategies, Brand Awareness, Key Performance Indicators (KPIs), Product Strategy, Customer Retention, Marketing Communications, and Analysis
What you'll learn
Skills you'll gain
Market Analysis, Marketing Management, Product Marketing, Marketing Communications, Market Research, Hotels and Accommodations, Plan Execution, Marketing Strategy and Techniques, Target Audience, Case Studies, Consumer Behaviour, Marketing Effectiveness, Marketing Planning, and Strategic Marketing
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,