Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Harnessing AI for Business Impact Specialization

Harnessing AI for Business Impact Specialization

Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.

Instructors: Kelley O'Connell

Included with Coursera Plus

Learn more

8 course series

Get in-depth knowledge of a subject

4.8

(25 reviews)

Intermediate level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

8 course series

Get in-depth knowledge of a subject

4.8

(25 reviews)

Intermediate level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.
Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.
Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Coursera Instructor Network

Specialization - 8 course series

Transform your organization with practical AI implementation strategies. This comprehensive program guides business leaders through understanding generative AI fundamentals, developing strategic frameworks, and executing enterprise-wide AI solutions. Learn to leverage ChatGPT, custom GPTs, and large language models to drive innovation, enhance customer experiences, and create sustainable competitive advantages across all business functions.

Applied Learning Project

Apply your learning through hands-on activities and interactive dialogues to help you translate AI concepts into actionable business strategies that address real operational needs, from developing a custom GPT strategy for your business context to designing enterprise ChatGPT solutions for customer support and content creation.

What are GPTs and How can they work for my business?

Course 12 hours

What you'll learn

Understand custom GPTs and their applications in business
Apply custom GPTs for business tasks
Identify real-world examples of using custom GPTs for AI integration in business
Utilize AI effectively in business tasks

Skills you'll gain

Business Process Automation, Customer Support, Prompt Engineering, Forecasting, Artificial Intelligence, Business Transformation, Supply Chain Management, Strategic Decision-Making, Market Research, Market Analysis, Generative AI, Financial Forecasting, Digital Transformation, Strategic Thinking, ChatGPT, and Innovation

AI for Business: Generation & Prediction

Course 24 hours

What you'll learn

Analyze the historical evolution of AI and Generative AI to promote critical thinking.
Differentiate between various generative AI models and identify their advantages across frameworks.
Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.
Illustrate the advantages and benefits of implementing generative AI in practical business environments.

Skills you'll gain

Data-Driven Decision-Making, Generative AI, Financial Forecasting, Content Creation, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Innovation, Digital Transformation, Analytical Skills, Artificial Intelligence, and Responsible AI

8 Most Controversial Terms in AI, Explained

Course 34 hours

What you'll learn

This is aimed at absolutely anyone interested in AI, from c-suite and software engineers to curious parents and engaged amateurs. No technical background is necessary, as no matter your background you will leave much better informed about key (and controversial) terms in AI.

You will learn about 8 of the key terms used in AI - which are bandied around as if everyone should know them. Each term comes with complex and storied histories and implications, relevant to both practitioners and interested onlookers. What does 'stochastic parrot' actually mean, and are LLMs merely parrots? Do language models actually 'reason' and has the idea of 'emergent behaviors' been debunked already? Why is the term 'open source' being replaced with 'open weights' and what on earth is meant by 'artificial general intelligence'? I challenge anyone to leave this short 3-5 hour course without a much more nuanced understanding of the key debates in AI.

Skills you'll gain

Large Language Modeling, Artificial Intelligence, Open Source Technology, Generative AI, Machine Learning, and Responsible AI

GenAI for Everyone

Course 41 hour

What you'll learn

Discover what GenAI is, including its capabilities and limitations.
Gain an understanding of the broad applications of GenAI across different teams and roles.
Explore the ethical considerations and the future of work with GenAI.

Skills you'll gain

Generative AI, Prompt Engineering, Artificial Intelligence, Natural Language Processing, Critical Thinking, Creative Problem-Solving, Responsible AI, and AI Product Strategy

User Awareness and Education for Generative AI

Course 55 hours

What you'll learn

Explain the background of Generative AI and how it differs from older AI models.
Describe how Generative AI is impacting the world of business and entertainment.
Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.
List ways to build user trust in AI systems.

Skills you'll gain

Generative AI, End User Training and Support, User Feedback, Human Computer Interaction, Responsible AI, Information Privacy, AI Product Strategy, Data Ethics, Artificial Intelligence, and Ethical Standards And Conduct

Understanding Large Language Models in Business

Course 63 hours

What you'll learn

Evaluate the opportunity of LLMs and utilize their capabilities for their business.
Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.
Develop a roadmap to design and implement new business ideas using LLMs.
Analyze current trends of LLMs and work to “cut through the noise.”

Skills you'll gain

Large Language Modeling, Real Time Data, MarTech, Program Development, Business Marketing, OpenAI, Market Trend, Artificial Neural Networks, Technology Roadmaps, Trend Analysis, LLM Application, Content Marketing, Generative AI, ChatGPT, Business Strategy, Analytics, Customer experience improvement, and Artificial Intelligence and Machine Learning (AI/ML)

Build and Execute an Organisational AI Strategy

Course 75 hours

What you'll learn

AI is the hottest, most exciting technology to burst onto the scene in recent years. Its impact is so big, it is revolutionizing industries all over the globe. If you are an executive, you may be wondering how to harness AI's incredible power for your organization. Well, this course is going to show you how to do just that.

This Short Course was created to help leaders in organizations harness the power of AI to create long-term value for their businesses. By completing this course you'll be able to develop and execute an effective AI Strategy for your organization that enables efficiency, growth, and an increased competitive advantage. More specifically, in this 1.5-hour long course, you will learn how to develop your organization's GenAI capability to enable the sustainable delivery of AI-powered solutions, analyze the potential applications of GenAI in your organization, identify opportunities for improvement and expansion, and apply a governance structure that assures the implementation of GenAI solutions that are ethical and compliant with legislation. This course is unique because it will give you all the essentials you will need to turn your organization into an AI-fueled powerhouse.

Skills you'll gain

Generative AI, Governance, Responsible AI, Innovation, Regulation and Legal Compliance, Artificial Intelligence, Business Strategy, Organizational Strategy, Technology Strategies, Strategic Leadership, and Operational Efficiency

OpenAI ChatGPT: Enterprise Solutions Unleashed

Course 82 hours

What you'll learn

Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations
Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses
Create high-quality content using ChatGPT, ensuring it aligns with specific business goals
Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions

Skills you'll gain

ChatGPT, Content Creation, Data Analysis, Artificial Intelligence, Prompt Engineering, Customer Support, Customer experience improvement, Customer Service, OpenAI, Generative AI, Content Strategy, Automation, Operational Efficiency, Data-Driven Decision-Making, and Business Intelligence

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Kelley O'Connell

11 Courses34,959 learners

Phil Gold

Coursera Instructor Network

9 Courses19,889 learners

Reza Moradinezhad

Coursera Instructor Network

4 Courses3,556 learners

Offered by

Coursera Instructor Network

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.