学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
商务基础 (中文版) Specialization
商务基础 (中文版) Specialization
你有机会将分析技能应用到商务实战中. 你会用到新学到的商务技巧来仔细评估华为公司的真实案例
Instructors: Michael R Roberts
Included with 
Get in-depth knowledge of a subject
(210 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(210 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Return On Investment
- Operational Analysis
- Financial Statement Analysis
- Operational Efficiency
- Operations Management
- Process Analysis
- Production Process
- Finance
- Financial Accounting
- Strategic Marketing
- Income Statement
- Marketing Strategies
- Capital Budgeting
- Financial Modeling
- Cash Flows
- Financial Reporting
- Marketing
- Business Operations
- Financial Statements
- Business Planning
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Chinese (Simplified)
23 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
What you'll learn
Skills you'll gain
Consumer Behaviour, Brand Strategy, Marketing Strategies, Go To Market Strategy, Strategic Marketing, Customer Insights, New Business Development, Marketing, Marketing Communications, Market Opportunities, and Brand Management
What you'll learn
Skills you'll gain
Cash Flows, Financial Statements, Financial Statement Analysis, Balance Sheet, Financial Accounting, Financial Analysis, Income Statement, Accrual Accounting, Generally Accepted Accounting Principles (GAAP), Financial Reporting, and Financial Acumen
What you'll learn
Skills you'll gain
Process Analysis, Operations Management, Operational Efficiency, Performance Measurement, Business Process Improvement, Quality Management, Business Metrics, Capacity Management, Production Process, Resource Utilization, Inventory Management System, Quality Control, Operational Analysis, Business Operations, and Process Optimization
What you'll learn
Skills you'll gain
Corporate Finance, Cash Flows, Financial Modeling, Capital Budgeting, Asset Management, Financial Market, Business Valuation, Return On Investment, Finance, Financial Management, Securities (Finance), and Financial Analysis
What you'll learn
Skills you'll gain
Business Planning, Market Opportunities, Operations Management, Production Planning, Business Communication, Financial Modeling, Go To Market Strategy, Business Analysis, Cash Flow Forecasting, Business Strategy, Marketing Planning, Risk Analysis, and New Product Development
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
商务基础专项课程是由 Wharton Online 在 Coursera 平台上提供的系列课程。该系列课程由四门基础独立课程组成，除介绍商务学习中的重要课题外还包含一个毕业项目，帮助您应用所学原理解决现实问题。 获得专项课程中每门独立课程的认证证书后，您还将获得专项课程证书.
基础系列是由沃顿商学院提供，旨在帮助学生培养商务沟通素养的一系列独立课程。 其中的课题反映理解基本商务原理所需学习的核心主题，并帮助学生大致了解商学院教授的课程。
不能。 获得认证证书不能积累学位课程学分，也不能证明您是沃顿商学院学生或校友。 获得认证证书只证明您学完了由 Wharton Online 在 Coursera 上提供的这门严格的在线课程，并通过了及格线。
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